We are a late-stage startup technology company that leverages our core smart home, Mesh wifi, and network management software platform to provide wifi-based solutions to consumers, small businesses, and communication service providers. We are seeking a Director of Integrated Marketing to lead 360 life cycle and launch planning and execution efforts at our company. This position will report directly to the CMO and will own the development and execution of world-class campaigns and brand marketing programs in both consumer and B2B contexts.

Responsibilities:

• Develop and execute comprehensive 360 life cycle and launch planning and execution, including creative, paid media and growth execution across digital and experiential marketing, for both launch and lifecycle marketing.
• Accountable to drive online conversion and consumer experience across e-commerce flows.
• Own the development and execution of all aspects of brand marketing, including messaging, positioning, and creative direction.
• Responsible for executing marketing campaigns across various channels, including email, social media, and paid advertising. They work closely with the marketing communications team to ensure campaigns are aligned with the overall marketing strategy and objectives.
• Developing and executing the overall brand strategy, in collaboration with Product Marketing counterparts, to develop market-ready final messaging, positioning, and creative direction.
• Manage a full-stack marketing communications team, including campaign managers, growth marketers, and brand marketers.
• Develop and implement measurement plans to evaluate the effectiveness of marketing programs and campaigns, and adjust as necessary to optimize performance.
• Drive customer acquisition and retention across SEO, paid advertising, and email marketing to grow the customer base and increase revenue.
• Collaborate with cross-functional teams including product management, sales, customer success, and engineering to develop marketing strategies and programs that drive adoption and engagement of our products.
• Build and maintain relationships with external partners, including agencies, vendors, and media outlets.
• Ensure all marketing communications are aligned with the company’s overall brand, mission, and values.
• Lead the development of internal communications, including all-hands meetings, executive messaging, and employee newsletters.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 10 years of experience in marketing communications, capable of executing within both a B2B and consumer products context.
• Experience managing a team of marketing professionals, including campaign managers, growth marketers, and brand marketers.
• Proven track record of developing and executing successful marketing campaigns that drive awareness, engagement, and adoption.
• Strong understanding of digital marketing channels and experience with tools such as Google Analytics, SEMRush, and HubSpot.
• Excellent verbal and written communication skills, including the ability to craft compelling messaging and stories that resonate with different audiences.
• Ability to work in a fast-paced, rapidly changing environment with tight deadlines.
• Demonstrated ability to build strong cross-functional relationships and collaborate effectively with teams across the organization.

Total Compensation package would include: anticipated compensation range of $200,000 to $235,000 bonus + equity + benefits.  Benefits include: a 401k plan and a company match, basic life insurance plus unparalleled health, dental, vision and other benefits and perks. Please see here for more details.

An employee’s base salary and its position within the range may depend on a number of factors including job related knowledge, education, skills, experience and other business related considerations. Published ranges are provided in good faith at the time of posting.

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