Full-Time
Director of Lifecycle Marketing
Posted on 4/5/2023
Comprehensive finance platform for corporate card management, bill
Compensation Overview
$212,500 - $250,000Annually
Senior
Miami, FL, USA + 2 more
- Minimum 8 years B2B marketing experience primarily in lifecycle related roles, ideally at fast growing companies with high data and analytical rigor
- Knowledge of CRM & email systems, attribution models, and lead scoring
- Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
- Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
- You like to build - you enjoy the process of going from problem to solution regardless of the medium
- You are a storyteller and can weave complex ideas into meaningful narratives with ease
- Accountable owner for the journey of prospects to customers and beyond at Ramp driving a multi-channel, multi-touch, program
- Develop and build a team to create a best-in-class lifecycle marketing program
- Advocate for the customer across stages, channels and products working with multiple teams within Marketing and outside of Marketing as well as the leadership team
- Lead creation of marketing campaigns that speak to a unique understanding of the customer and Ramp's value proposition to them
- Establish and expand customer marketing efforts for new products and into new markets and industry segments
- Leverage experimentation and insights from Growth Marketing and other teams around the company for Lifecycle
- Able to be data fluent to understand the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics
- Understand deeply and influence the product roadmap based on insights by building strong relationships with our product teams
- Work closely with operational and technical teams to evolve the technology stack of team
- Collaborate with Brand design, Product Marketing, Content, Comms and other marketing teams on campaigns and content and creative generation while establishing and maintain a high bar for execution
- Experience managing consultants, agencies, and vendors
- Fundamental HTML and CSS background, especially email marketing best practices
- Familiarity with SQL and database analysis
- Management consulting background
- Experience in high-growth startups and/or high-growth technology companies
Ramp is a comprehensive financial platform that streamlines corporate expenses, bill payments, and accounting automation, saving businesses time and money, with users reporting an average 3.5% more savings and 8x faster book closing. As the fastest-growing corporate card and bill payment platform in America, it serves a diverse range of clients from startups to global enterprises, and was named Fast Company’s 2023 Most Innovative Company in North America. The company's commitment to modernizing finance operations is evident in its user-friendly interface and responsive customer service, which have been praised for eliminating manual work and reducing human errors.
Company Stage
Series D
Total Funding
$1.7B
Headquarters
New York, New York
Founded
2019
6 month growth
↑ 61%1 year growth
↑ 72%2 year growth
↑ 184%Benefits
Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.
Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.
Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.
Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.