Job Description

Key Responsibilities:

• Strategic Consulting: Deep dive into the our current business operations and product offerings, offering applicable strategies that enhance the value and improvement of our performance solutions.
• Comprehensive Market Analysis: Conduct market research to identify new trends, potential opportunities, and threats that could affect our positioning in the performance products space.
• Competitive Analysis: Perform an in-depth analysis of competitors, identifying their strategies, strengths, weaknesses, opportunities, and threats, and translating these findings into applicable insights to guide our strategy.
• Product Gap Analysis: Identify gaps in our current product lineup compared to market needs or competitors’ offerings. Recommend new product introductions or feature additions.
• Pricing Strategy Analysis: Review the pricing structures of performance products in the context of market demand, competition, and perceived value. Offer strategies for pricing that maximizes profitability without compromising market share.
• Product Return on investment Analysis: Assess the return on investment for multiple performance products, considering all associated costs, projected earnings, and potential risks. Recommend adjustments or continued investments based on findings.
• Product Portfolio Analysis: Evaluate the mix of performance products offered by channel, advising on product diversification, consolidation, or phasing out based on current market dynamics and future projections.
• Product Evolution Analysis: Study and forecast how our performance products might need to evolve in response to technological advancements, shifting consumer behaviors, or market demands.
• Operational Excellence: Contribute to the streamlining of internal processes, and methodologies. Ensure that projects are completed in the most efficient manner, ensuring high-quality deliverables while optimizing resource use.
• Stakeholder Engagement: Build with partners, ensuring that their needs and concerns are addressed and integrated into our strategic solutions.
• Thought Leadership: Develop and dissemination of whitepapers, case studies, trend reports, and competitive analyses.

Qualifications

• A Bachelor’s degree or higher in Business Administration, Economics, Marketing, or a related field.
• Minimum of 3+ years of experience, in a consulting firm, with a focus on media or related industries.
• Demonstrated experience in analyzing, conceptualizing, or managing performance products within the media sector.
• Hands-on experience conducting in-depth market and competitive analyses, deriving applicable insights, and formulating strategies based on findings.
• Experience with digital media platforms, tools, and an understanding of the digital media landscape.
• Demonstrated leadership capabilities, with the experience to lead projects and manage collaborations.