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Director of CRM & Lifecycle Marketing
Confirmed live in the last 24 hours
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Own and drive all lifecycle marketing channels, campaigns, and automations that span across the customer lifecycle: acquisition, retention, advocacy/loyalty, and reactivation/win-backs
  • Deliver on key retention metrics such as LTV, AOV, Churn, DAU/MAU Ratio, Order Frequency, and more
  • Actively test, manage, and update all email/SMS/push flows, connecting with customers at key points in their lifecycle
  • Identify gaps in the customer lifecycle and create solutions within our marketing channels, ecommerce experience, product strategy, and beyond
  • Own customer segmentation strategy throughout the lifecycle
  • Maintain and continue to improve our CRM instance and other areas of our tech stack that drive lifecycle operations/strategy
  • Collaborate daily with technical stakeholders to drive correct implementation of all MarTech / analytics tools required to manage lifecycle performance measurement, testing, deployments, and more
  • Collaborate daily with creative stakeholders to drive project completion for required creative to rotate and test on our channels
  • Manage the lifecycle marketing roadmap, content calendar, and performance reporting
  • 5-7 years of experience in a senior lifecycle marketing position, with a focus in acquisition, retention, loyalty/advocacy, or reactivation/win-backs, required
  • 3+ years of experience managing a small lifecycle marketing team required
  • 5+ years of experience managing day-to-day deployments of lifecycle CRM campaigns in email, SMS, push, retargeting, or other mid-funnel channels required
  • Experience with Braze CRM or similar lifecycle CRM tools preferred
  • Experience with tools such as Google Analytics, MixPanel, AppsFlyer, and Tableau preferred
  • Bilingual proficiency in English and Mandarin preferred
  • Ability to lead cross-functional teams required
  • Ability to successfully communicate with and present to senior leaders required
  • Strong proficiency in Excel, specifically pivot tables, required
  • Ability to thrive in a fast-paced, ambiguous environment with minimal supervision required
  • Ability to successfully manage multiple tasks and projects required
  • Strong leadership and team development skills required
  • Strong change management skills required
  • Strong written and verbal communication skills required
  • Ability to successfully receive and use feedback to improve performance required
  • Strong technology skills highly preferred

201-500 employees