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Full-Time

Jr. Web Marketing Specialist

Analytics Track

Confirmed live in the last 24 hours

WebFX

WebFX

501-1,000 employees

Data-driven revenue marketing services provider

Consumer Software
Data & Analytics
Consulting

Compensation Overview

$44k - $46.5kAnnually

Entry

Harrisburg, PA, USA

This position is based fully in-office at our riverside campus in Harrisburg, PA.

Category
General Marketing
SEO Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Market Research
SEO
Word/Pages/Docs
Google AdWords
Marketing
Customer Service
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • A Bachelor’s Degree
  • GPA of 3.4
  • Part-time/summer job/internship experience is a must
  • Customer service experience in any industry
  • Advertising/marketing agency experience
  • Digital marketing experience
  • Basic HTML experience
  • Google Analytics and/or analytical/research skills
  • Excel/Google Docs skills
  • Copywriting for the web
Responsibilities
  • Partner with senior digital marketers and support some of our largest campaigns and client accounts
  • Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
  • Develop appropriate SEO strategies and action plans/optimizations based on data
  • Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
  • Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
  • Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
  • Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
  • Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
  • Manage the planning and execution of email marketing campaigns
  • Optimize web content for keywords related to client products and services
  • 'Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

WebFX offers data-driven revenue marketing services through its proprietary technology platform, MarketingCloudFX, and its own CRM, Nutshell. The company utilizes industry-leading revenue marketing software and partnerships with Google Cloud and IBM Watson to maximize data insights for clients' campaigns.

Company Stage

Private

Total Funding

$17.2M

Headquarters

Harrisburg, Pennsylvania

Founded

1996

Growth & Insights
Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Nutshell enhances WebFX's ability to offer a complete suite of services, potentially increasing client retention and satisfaction.
  • Strategic investment from Trilantic North America can accelerate WebFX's growth and innovation, providing more opportunities for employees.
  • WebFX's targeted approach to premium SMBs can lead to strong client relationships and a stable revenue stream.

What critics are saying

  • Integrating Nutshell's CRM and email marketing platform may present challenges in terms of technology and company culture.
  • The reliance on a niche market of premium SMBs could limit WebFX's growth potential if this market segment faces economic downturns.

What makes WebFX unique

  • WebFX's acquisition of Nutshell positions it as a comprehensive service provider, integrating CRM and email marketing with its digital marketing expertise.
  • The strategic investment from Trilantic North America provides WebFX with the financial backing to expand its service offerings and market reach.
  • WebFX's focus on premium SMBs allows it to cater to a niche market, differentiating it from competitors who target larger enterprises or broader markets.

Benefits

Flexible Schedule

Little Amps Coffee & Tea Bar

Merit-Based Promotions

On-Site Gym and Yoga Classes

Supplemental Insurance

Generous Paid Time Off

Humanitarian Trips

Personal Desk Fund

150% Company Match Of Personal Charity Donations

CheersFX Peer Recognition

FXLearns Library

New Parent Support