Full-Time

Jr. Web Marketing Specialist

Analytics Track

Updated on 12/20/2024

WebFX

WebFX

501-1,000 employees

Digital marketing solutions for revenue growth

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$44k - $46.5kAnnually

Entry, Junior

Harrisburg, PA, USA

This position is based fully in-office at our riverside campus in Harrisburg, PA.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Word/Pages/Docs
Google AdWords
HTML/CSS
Google Analytics
Requirements
  • A Bachelor’s Degree
  • GPA of 3.4
  • Part-time/summer job/internship experience is a must
  • Customer service experience in any industry
  • Advertising/marketing agency experience
  • Digital marketing experience
  • Basic HTML experience
  • Google Analytics and/or analytical/research skills
  • Excel/Google Docs skills
  • Copywriting for the web
Responsibilities
  • Partner with senior digital marketers and support some of our largest campaigns and client accounts
  • Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
  • Develop appropriate SEO strategies and action plans/optimizations based on data
  • Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
  • Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
  • Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
  • Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
  • Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
  • Manage the planning and execution of email marketing campaigns
  • Optimize web content for keywords related to client products and services
  • 'Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

WebFX provides digital marketing solutions designed to help mid to large-size companies increase their revenue. Their services include search engine optimization (SEO), web design, ecommerce solutions, and website conversion strategies. By focusing on driving traffic to client websites and converting visitors into customers, WebFX ensures that their clients see a positive return on investment (ROI). What sets WebFX apart from its competitors is their personalized approach; they create tailored marketing strategies for each client based on their specific needs. The company's goal is to help businesses grow by effectively measuring and improving their online presence.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$17.2M

Headquarters

Harrisburg, Pennsylvania

Founded

1996

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Nutshell enhances WebFX's CRM and email marketing capabilities.
  • Strategic investment from Trilantic North America boosts WebFX's growth potential.
  • Rising demand for no-code tools aligns with WebFX's customizable web solutions.

What critics are saying

  • Word-of-mouth commerce platforms may challenge WebFX's traditional marketing strategies.
  • No-code tools could reduce demand for custom web development services.
  • Innovative branding tools may impact WebFX's traditional branding services.

What makes WebFX unique

  • WebFX offers a comprehensive suite of digital marketing services for SMBs.
  • The company has a strong focus on ROI-driven strategies for mid to large companies.
  • WebFX's FXBuilds initiative highlights its commitment to social responsibility and community impact.

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Benefits

Flexible Schedule

Little Amps Coffee & Tea Bar

Merit-Based Promotions

On-Site Gym and Yoga Classes

Supplemental Insurance

Generous Paid Time Off

Humanitarian Trips

Personal Desk Fund

150% Company Match Of Personal Charity Donations

CheersFX Peer Recognition

FXLearns Library

New Parent Support