Facebook pixel

Head of Global Social Media
Posted on 4/5/2022
INACTIVE
Locations
Yorba Linda, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Data Analysis
Leadership
Management
Marketing
Social Media
Requirements
  • Passionate about culture, social media and consumer tech - understand this industry and its audiences with prior experience in social media
  • 12+ years of leadership experience in social media and marketing roles; brand side experience required, with global and international experience preferred
  • Experienced leader with a vision in the social media space that ties to overall brand strategy, while leveraging trends that fuel innovation and impact
  • Proven track record of leading family of social media handles, each exceeding 1M followers
  • Strategic & creatively minded, conceptual thinker with the ability to influence across an organization
  • Experience delivering successful social media strategy across dispersed global ecosystems that drives results across the funnel
  • A team player at heart, who can adapt and work in teams across cultures and geographies and on multiple projects at the same time
  • High degree of curiosity; comfort with ambiguity and building consensus across a matrix organization
  • Ultimate collaborator who enrolls leaders from across the organization on big-picture strategy, and integrated campaigns
  • Experience leading a world class social media ecosystem, and driving transformation
  • A quick learner and excellent team player with the ability to build, foster and nurture supportive and collaborative relationships across markets, teams, and leadership
  • Experience with social analytics/data - understanding reporting and turning that data into insights/key learnings. Familiarity with Social Media Management platforms (ex: Khoros) and Influencer management platforms (ex: Traackr); Significant experience building measurement frameworks that scale insights across organizations
  • Creative thinker who can brainstorm innovative ideas to support brand initiatives focusing on content, storytelling, and consumer engagement
  • Degree in Business Administration, Marketing or Communications
Responsibilities
  • Lead the development of a global social media strategy across the Logitech ecosystem including a framework that includes umbrella brand accounts, category accounts & local accounts
  • This will include fluency in all relevant global social media platforms, including IG, FB, Twitter, Pinterest, TikTok, LinkedIn, YT, and region specific channels such as Weibo, WeChat (CN), LINE (JP), Daum/Kakao Talk (S.KR), etc
  • Own the execution on the global brand social handles, inclusive of audience, channel, content, creative, and community
  • Enable the execution across the category and local handles, inclusive of audience, channel, content, creative, and community with a Center-of-Excellence model that empowers the broader LOGI social media ecosystem to execute the strategy in a cohesive fashion, including but not limited to:Building strategic & executional playbooks; sharing of best practices & key learningsBuild governance model for network of social media accounts that aren't centrally managed, to ensure delivery of a cohesive global social media strategyInfluence budget and resource allocation for category and local handles that aren't centrally managed, based on best practices, and optimized execution
  • Manage ecosystem of social media agencies, working to identify best-in-class partners across strategy, creative development & production,, content management; optimize agency ecosystem to best deliver against objectives, and achieve optimal efficiency
  • Utilize a consumer centric & data driven approach to building strategies, executing and making decisions
  • Mentor, encourage and guide the team to build new concepts that elevate the brand, are culturally relevant and deliver results
  • Establish and develop a narrative around the business impact of critical metrics for social media and communicate regularly to key business stakeholders; educate key stakeholders on social media best practices and business impact
  • Own & manage budget and resources for centrally managed brand social media handles and agencies
  • Partner with cross-functional teams to ensure that social media strategy is effectively connected to the broader marketing & comms strategy, including paid & earned channels, to support a cohesive brand experience for our various audiences
  • Co-lead (with paid media team)interface with global social media platforms to maximize the brand's value,, prioritize opportunities for innovation, test & learn, and additional ways to grow our reach and engagement
  • Deep experience driving strategies that utilize creator/influencer content, UGC and other community centered approaches to content development
  • Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with leadership
  • Stay abreast of industry trends, competitive landscape, and developments with social platforms
Logitech

5,001-10,000 employees

Manufacturer of computer peripherals and software
Company mission
Logitech's mission is to design products and experiences that have an everyday place in people's lives. Logitech creates personal peripherals for PC navigation, video communication and collaboration, music and smart homes.
Benefits
  • Comprehensive medical, dental, and vision
  • Life insurance, and short- and long-term disability
  • Flexible spending accounts for health care, dependent care and commuter expenses
  • Generous paid time off and holidays
  • Employee Assistance Program
  • Wellness programs and gym/sport benefits & discounts
  • Company social events
  • Logitech product discounts
  • Tuition reimbursement plan
  • Fun environment - take a break and play a game!
  • Retirement plan benefits
Company Values
  • Open and Ourselves
  • Hungry but Humble
  • Decide and Do
  • Collaborate but Challenge
  • Equality and Environment