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Former marine engineer turned supply chain Executive releases "From Engines to Algorithms," Charting a new framework for operational constraints. Los Angeles, California, 22nd July 2026 - Niraj Jha, Senior Director of Logistics at Niagara Bottling LLC, the largest privately held beverage company in the United States, has released From Engines to Algorithms, a book drawing on his uncommon path from licensed marine engineer to supply chain leader to explain why technology does not make operational bottlenecks disappear, they just relocate them. Jha spent four years at sea as a marine engineer before moving into logistics and manufacturing operations, a transition that forms the spine of the book. The title itself signals the arc: from the mechanical world of ship engines, where a single failed component can strand a vessel, to the algorithmic systems now running modern supply chains, where the failure points are just as real but far less visible. At the center of the book is Jha's "Law of Constraint Migration," a framework he has developed over years of running manufacturing and logistics operations across dozens of plants and thousands of weekly truckloads. The core argument: every time an organization fixes its most visible bottleneck with technology, the constraint does not vanish, it migrates to the next weakest point in the system. Leaders who treat constraint-fixing as a one-time project, rather than a permanent discipline, end up chasing the same problem in a different disguise year after year. "Systemic failure does not happen because of one big catastrophic event," Jha said. "It starts with leaders having a static approach to problem solving, where this fix one constraint using technology and then move on without understanding where the constraint has moved." That principle was shaped in part by direct experience. Jha's early engineering career included firsthand exposure to the operational and mechanical failure chains that can escalate quietly before becoming visible incidents, lessons he has carried directly into how he now evaluates risk in logistics networks spanning multiple plants, carriers, and third-party providers. Since moving into supply chain leadership, Jha has held roles from plant director to his current position overseeing logistics strategy across a multi-state region, and is now deeply involved in Niagara Bottling's AI strategy for manufacturing and supply chain operations. He holds several patents in manufacturing and supply chain technology, including three granted US patents around direct to store shipments, and has deployed AI-driven systems for automated palletizing, dynamic shipping, and operational incident handling. From Engines to Algorithms is written for operators, not theorists. Jha's stated approach throughout is practitioner credibility over metaphor: fewer abstractions, more direct account of what breaks in real operations and why. The book avoids the hedge-everything tone common in management literature in favor of decision-oriented conclusions. Jha is a member of CSCMP's Executive Inner Circle, an invitation-only group of senior supply chain executives, as well as the member of the World Economic Forum and the Fast Company Executive Board. He has been featured as a keynote speaker in multiple industry forums and his writing has appeared in Beverage digest, supply chain management review, SupplyChainBrain, Fast Company, and other trade publications, and he continues to publish ongoing analysis on constraint migration, AI economics, and supply chain strategy through his Substack and LinkedIn. From Engines to Algorithms is available now. Readers can learn more and find purchasing details at enginestoalgorithms.com. Niraj Jha is Senior Director of Logistics at Niagara Bottling LLC, where he is deeply involved in the company's AI strategy for manufacturing and supply chain operations. A licensed marine engineer by training, he spent four years in deep-sea service before transitioning into supply chain and operations leadership, where he has spent sixteen years in various leadership roles. He holds several patents in manufacturing and supply chain technology and developed and conceptualized the Law of Constraint Migration.

Niagara Bottling acquires Absopure, invests hundreds of millions in US manufacturing. Niagara Bottling acquires Absopure's retail bottled water business and commits several hundred million dollars to US manufacturing expansion. June 23, 2026 Niagara Bottling has acquired Absopure's retail bottled water business, marking a significant expansion for the family-owned beverage manufacturer while reinforcing its commitment to US manufacturing infrastructure and sustainability. The Diamond Bar, CA-based company announced it will invest several hundred million dollars in manufacturing facilities throughout the Midwest, Northeast, West Coast, and Southwest regions in conjunction with the acquisition. The infrastructure upgrades focus on advanced manufacturing technology designed to reduce environmental impact across operations. "These new investments in technology will help us to continue modernizing our manufacturing footprint and will use less energy, less packaging material, and less freight emissions," Niagara Bottling said in a statement. "These initiatives will keep skilled American manufacturing jobs right here in the United States." Improving position in market. The company noted the acquisition strengthens its position in the competitive bottled water market by adding Absopure's established retail presence and regional brand recognition to its portfolio. For PlasticsToday readers, the investment signals continued demand for advanced packaging technology and sustainable manufacturing processes in the beverage sector. "Our commitment to the US market and our customers remains unchanged," the company stated. "That same focus on quality and service is what drew us to Absopure - a family-built brand with deep roots, known and trusted by retailers and families alike." Last month, Niagara Bottling announced it would be breathing new life into California's recycling infrastructure with the acquisition of a first-of-its-kind, 305,000-square-foot recycling and packaging facility in Vernon, Los Angeles County, positioning the family-owned beverage manufacturer as one of the few US companies operating a complete bottle-to-bottle recycling process. The facility, previously operated by rPlanet Earth before shuttering in September 2025, was purchased from rPlanet Earth Los Angeles Holdings and rPlanet Earth Los Angeles. Along with the acquisition, Niagara obtained the rPlanet Earth brand, signaling its commitment to advancing circular economy solutions in the beverage industry. About the company. Niagara Bottling, founded in 1963 and headquartered in Diamond Bar, CA, operates more than 50 plant locations with 9,000+ team members across the US, Mexico, Australia, and the UK. The company produces bottled water, sparkling water, teas, sports drinks, coffee, protein drinks, and non-dairy milk products for major retailers nationwide. Editor-in-chief of PlasticsToday, David Hutton is a journalist with more than 25 years of experience as an editor and writer with daily newspapers and trade publications. A Kent State University graduate, he was born in Canton, OH, and is a lifelong writer. David started his professional career as a reporter and page designer with the Parkersburg Sentinel in Parkersburg, WV. He returned to his hometown, taking a role with the Massillon Independent, where he rose to the position of managing editor. David's career next took him to October Research Corp., where he worked for trade publications in the real estate settlement services industry before returning to daily newspapers as news editor for The Times-Reporter in Dover-New Philadelphia, OH. While there, he oversaw design of the newspaper and won an Associated Press award for Best Page 1 Design. In 2012, David joined the staff of Plastics News as research analyst. He was responsible for the production of data research reports providing analysis of various segments and end markets of the plastics industry. He also produced content for the publication. In 2019, David joined Ophthalmology Times, serving as managing editor of the publication covering the latest advancements in the ophthalmology industry for physicians and clinicians. David lives in Canton, OH, with his wife, Arionne. They have three grown children, Paige, Chandler and Connor. Their "zoo" also includes two cats, a parrot, and a pug, named Freddie. An avid sports fan, David follows the Cleveland Browns, Cavaliers, and Guardians as well as the Ohio State Buckeyes. He also enjoys movies, classic rock, and reading. He enjoys sports cars, and owns a Camaro and a Corvette. Want more PlasticsToday in your search results?