Full-Time

Associate Product Marketing Manager

Updated on 5/14/2024

Qualia

Qualia

501-1,000 employees


Junior

Austin, TX, USA

Required Skills
Sales
Marketing
Requirements
  • 2-3 years of product marketing experience in B2B technology, preferably in SaaS
  • Ability to understand and synthesize technical information
  • Experience creating effective external competitor assets
  • Ability to build relationships and work successfully across functions
  • Strong presentation and communication skills
  • Excellent written, verbal, and project management skills
Responsibilities
  • Help define and influence competitive strategy by monitoring competitors and preparing competitive assets
  • Become an expert in the market, buying decision, competitive landscape, and overall strategy through ongoing research
  • Construct a detailed point of view on each competitor including product offering, growth, market share, and anticipated actions
  • Develop effective competitive messages for sales and marketing campaigns
  • Conduct win/loss interviews with customers and prospects to gather insights on competitive positioning and market opportunities
  • Create and edit messaging, content, and sales enablement assets for marketing and sales teams
  • Collaborate with Marketing, Product, and Field teams to drive competitive positioning strategies and influence product roadmap and messaging
  • Assist with messaging, release marketing, product launches, and content creation as needed

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2015