Social Media Specialist

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

• Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week

• Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week

• Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month

• Onsite: daily onsite requirement based on the essential functions of the job

• Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.

This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

PURPOSE OF THE JOB

• Executing on a clearly defined social media strategy in a manner that supports marketing, and corporate initiatives while increasing brand recognition, online awareness, and positive brand sentiment.
• Plan, organizes, and contributes to all social media channels to achieve company objectives while ensuring consistency with the Blue Cross Blue Shield of Arizona brand.
• Creating and administering social media content and creative/graphics on all corporate social pages to build audience, increase reach, and ensure follower engagement.
• Focus on creating engaging digital content for the company’s various social media platforms. Will work closely with the communications and marketing teams to help build out the social media strategy with the goal of growing customer engagement and brand awareness and increasing positive brand sentiment.
• Assist in building and executing on social media strategy through competitive and audience research.
• Set up and optimizing company pages within each social media platform.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

Level 1

• 5 years of experience in marketing, communications, public relations or a related field
• 3 years of experience in writing, leveraging and managing social media channels

Level 2

• 7 years of experience in marketing, communications, public relations or a related field
• 5 years of experience in writing, leveraging and managing social media channels

All Levels

• 2 years of project management experience

Required Education

• Bachelor's Degree in Marketing, Communications, Journalism or related field of study

Required Licenses

• N/A

Required Certifications

• N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

Level 1

• 5 years of digital experience
• 5 years of social media strategy and planning experience
• 5 years of project management experience

Level 2

• 5 years of digital experience in healthcare marketing
• 7 years of social media strategy and planning experience
• 7 years of project management experience

All Levels

• 3 years healthcare marketing or communications

Preferred Education

• N/A

Preferred Licenses

• N/A

Preferred Certifications

• N/A

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Level 1

• Assist in development of annual social media plan and annual content strategy to meet department and company goals and objectives
• Oversee social media project and program plans
• Provide recommendations and assist executive management with corporate sponsored projects and programs
• Create compelling content and creative appropriate for the channel and audience
• Analyze complex data and prepare insights for executive management
• Monitor channels for brand mentions and associated brand sentiment
• Track social metrics with the goal of understanding audience growth and engagement
• Share new social media trends with broader team members and develop proactive approaches based on trend research
• Identify other appropriate social media channels

Level 2

Perform Level 1 responsibilities

• Develop staff and vendor succession plans to mitigate risk
• Continuously identify areas of improvement and recommend changes to the social content strategy as necessary
• Collaborate with segment leaders and other departments on an ongoing basis to identify opportunities
• Act as primary contact with outside agencies
• Assist in development and deliver formal presentations to executive leadership on program recommendations and/or program results

ALL LEVELS

• Perform all other duties as assigned
• Work a full-time schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements
• Capacity to monitor social channels during evenings and weekends as part of a shared team monitoring calendar
• Ability to work some nights and weekends as needed

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

• Able to work in Facebook, Twitter, Instagram, LinkedIn, Google+, Glassdoor, Yelp and any other social media channels.    
•   Proficient in listening and scheduling management tools such as Hootsuite, Sprout Social, Dynamic Signal, Sprinklr

Required Professional Competencies

Level 1

• Advanced presentation skills
• Write clearly and concisely using AP writing style
• Establish and maintain working relationships with business partners
• Able to create and track production plans

Level 2

• Excellent presentation skills
• Knowledge of strategic communications planning process, including demonstrated success in writing and implementing growth strategies and tactics
• Knowledge of advertising, digital and marketing strategies including demonstrated success in how strategies have been leveraged across different platforms

All Levels

• Understand legal risk for co-branding, contract development
• Able to manage multiple initiatives at one-time
• Ability to work cross-functionally
• Has strong organizational skills
• Pays extreme attention to detail and quality

Required Leadership Experience and Competencies

Level 1

• Provides unique and effective ideas; can make connections between unrelated notions
• Good at establishing clear directions and a two-way dialogue on projects   

Level 2

• Looks at the broadest possible view of an issue/challenge and impact on the future
• Has a strong business acumen, knows the competition and is aware of how strategies and tactics work in the marketplace
• Manages problems before it causes large disruptions in the team
• Helps build and foster employee morale outside of the department

All Levels

• Translate daily work into overall company goals and objectives
• Can find common ground and get cooperation with minimal disruption to a project and without damaging relationships
• Can maneuver through complex political situations effectively 

PREFERRED COMPETENCIES

Preferred Job Skills

• Intermediate knowledge of health insurance or health insurance market
• Able to work within Adobe Photoshop and Illustrator
• Knowledge of BCBSAZ health insurance benefits plans and administration and selling practices
• Knowledge about BCBSAZ selling practices
• Advanced Microsoft Office skills - Word, Excel, and PowerPoint

Preferred Professional Competencies

• Has a strong business acumen
• Is informed about BCBSAZ competitors
• Knows and applies latest communication and marketing strategies and tactics

Preferred Leadership Experience and Competencies

Level 1

• Understand how best to work through complex political situations and team dynamics
• Anticipate and activate plans based on research and trends
• Understand market environment and determine what proactive strategies are necessary for reputation management on social channels

Level 2

• Able to identify, mitigate or resolve challenging situations with little or no management involvement
• Able to skillfully present to senior / executive level management
• Understand how management thinks and uses this information to further the success of a project
• Able to work effectively and negotiate with external vendors

All Levels

• Delivers work on or before a given deadline
• Make decisions in a timely manner, sometime with incomplete information and under tight deadlines
• Be able to interpret BCBSAZ’s goals and apply them to Marketing’s plans
• Able to work effectively with staff from all divisions
• Understand each audience’s needs and pain points to maximize projects and campaigns

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.