Company Overview:

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

Position Overview:

We’re looking for a strategic, sales-oriented, product marketer to join HeyGen. The ideal candidate loves developing enterprise value propositions and empowering the sales team to land and expand enterprise customers. Compelling candidates have a proven track record of driving results in a high volume business.  

Key Responsibilities:

• Craft compelling product messaging and positioning that resonates with enterprise decision-makers
• Execute product launches and enable sales and customer success on new features
• Work with sales to develop and execute marketing initiatives that increase pipeline and accelerate deal cycles
• Craft and maintain product content including web pages, presentations, sales content, demos, webinars, and customer stories etc.
• Shape the enterprise go-to-market strategy through market analysis and customer insights
• Partner with the self-serve growth PM and PMMs to align our self-serve and enterprise funnels

Preferred Qualifications:

• 7+ years of experience with deep expertise in b2b product marketing and sales enablement
• Familiarity operating in with both self-serve (PLG) and sales-led motions
• Measures success in business metrics (pipeline, win-rates, ARR)
• Compelling communicator in writing, presentations, and public speaking
• Thrive in a fast-paced and dynamic environment

What HeyGen Offers:

• Competitive salary and benefits package
• Opportunity to create and win a category in the most dynamic part of the industry (AI)
• Dynamic and inclusive work environment focused on innovation and creativity
• Opportunities for professional growth and skill development
• Collaborative culture that values teamwork and employee input
• Access to state-of-the-art technologies and tools

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that’s making visual storytelling accessible to all!