Full-Time

SEM Manager

Posted on 8/30/2024

Smartcat

Smartcat

201-500 employees

Platform for streamlining translation processes

Consulting
Enterprise Software

Senior

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Hubspot
Google Analytics
Requirements
  • 5+ years of experience in agency and / or B2B SaaS search engine marketing
  • Experience attracting both SMBs and large enterprise leads through SEM
  • Directly contributed to 2x+ SEM growth in a paid advertising function
  • Experience with search engine marketing, paid social and display advertising
  • Experience with bidding algorithms to help achieve outsized results such as Skai and Marin
  • Deep analytical skills including tracking and optimizing the full advertising acquisition funnel
  • Experience using Google Analytics, LinkedIn Advertising, Hubspot, 6Sense and other current advertising platforms
  • Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
  • Experience working with a global mindset to help regional teams execute campaigns globally
  • Outstanding written and verbal communication skills
  • Excellent organizational skills and can multitask across teams and projects
  • Integrity, full commitment, and a strong sense of ownership
  • Openness to feedback and alternative opinions and ideas
  • Additional languages preferred
Responsibilities
  • Create an SEM / paid advertising strategy to generate 2x pipeline
  • Compete for #1 or #2 spot in paid search results for our key Jobs-To-Be-Done
  • Continuously optimize copy, CTAs and landing pages to drive cost per acquisition down and ROI up.

Smartcat provides a platform that connects businesses with translators to simplify the localization process. The platform allows users to manage translation projects by assigning tasks, sending quotes, processing payments, and addressing issues all in one place. This streamlined workflow reduces the number of steps needed for translation, which helps increase productivity and lower costs. Unlike many competitors, Smartcat emphasizes automation and integration, making it easier for clients to handle their translation needs efficiently. The goal of Smartcat is to enhance the translation experience for organizations, language service providers, and freelancers by providing a comprehensive and user-friendly solution.

Company Stage

Series C

Total Funding

$69.9M

Headquarters

Wilmington, Delaware

Founded

2016

Growth & Insights
Headcount

6 month growth

15%

1 year growth

39%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for real-time translation boosts Smartcat's market potential.
  • AI-driven solutions reduce costs and improve localization efficiency for Smartcat's clients.
  • Cloud-based solutions facilitate better collaboration and scalability for Smartcat.

What critics are saying

  • Emerging AI-driven platforms increase competition, potentially eroding Smartcat's market share.
  • Rapid AI advancements may require Smartcat to invest significantly to maintain capabilities.
  • Geopolitical tensions could disrupt Smartcat's international collaborations and partnerships.

What makes Smartcat unique

  • Smartcat integrates AI to enhance translation accuracy and speed, attracting enterprise clients.
  • The platform offers a seamless workflow, reducing steps and increasing productivity for users.
  • Smartcat's integration with AISA provides real-time translation, enhancing its technological edge.

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