Business Overview 

Orion Worldwide is a global media company that generates value for our business partners. As the industry has evolved over the past two decades, so have we — expanding our global reach and product offering to deliver value for the world’s best brands, across nearly every category. The very best ideas are developed by people with diversity of background, thought and experience working together to develop customized solutions that best address our partners’ needs. A five-time winner of “Most Inclusive Climate” at the IPG Inclusion Awards, we scale our recruiting efforts beyond the traditional advertising candidate pool to find people who possess the passion, innovative thinking and collaborative skills needed to achieve our business goals and assist in cultivating a culture in which we can all be proud.

Position Summary

The VP, Activation Operations is a pivotal leadership role responsible for overseeing and optimizing capital activation workflows across all media channels, initially focusing on Digital and National Linear. As a key leader within the newly restructured Operations framework and maintaining a dotted-line reporting relationship to the Activation team, this role ensures seamless collaboration and alignment on strategic priorities. By championing initiatives such as the Future Digital Workflow (FDW) and establishing new approaches for National Linear capital activation, this position will foster innovation, drive operational excellence, and support the agency’s strategic objectives.

Responsibilities

Strategic Leadership:

• Set the vision and strategic direction for Activation Operations, ensuring alignment with the agency’s business goals and long-term objectives.
• Partner with the Activation team to identify and implement opportunities for workflow optimization and process standardization across all media channels.
• Lead key operational initiatives,  including the rollout of the FDW and future integration of Barter and Fixed Price buying into this process.
• Act as a catalyst for cultural change, promoting continuous improvement and operational innovation within the team.
• Define and track success metrics, ensuring the team’s outcomes drive efficiency, compliance, and client satisfaction.

Cross-Channel Workflow Activation:

• Oversee the execution of end-to-end capital activation workflows across media channels, with an initial focus on Digital and National Linear.
• Spearhead the implementation and scaling of Future Digital Workflow, coordinating pilot tests and engaging stakeholders to ensure seamless adoption.
• Collaborate with cross-functional teams to uphold compliance with taxonomies, templates, and contractual (T&Cs) standards.
• Manage the operational aspects of FDW, including invoice approvals, intercompany billing, and monthly reconciliation of orders versus invoices.
• Develop scalable processes and best practices to support long-term operational growth and efficiency.

Collaboration and Partnership:

• Build and maintain strong partnerships with the Activation team, Finance Operations, Investment team, and other internal stakeholders to drive alignment and shared accountability.
• Act as a strategic advisor to the Activation group, contributing to efforts that improve execution and operational efficiency across all media channels.
• Engage with external vendors and MB sister agencies to facilitate onboarding and ensure alignment with agency workflows and compliance standards.

Required Skills & Experience

• Demonstrated expertise in media buying and activation operations, with experience managing workflows across multiple media channels.
• Proven ability to lead operational transformation, streamline processes, and deliver measurable improvements in efficiency and effectiveness.
• Strong strategic thinking and leadership skills, with the ability to navigate complex cross-functional relationships.
• Excellent communication and interpersonal abilities, fostering collaboration and alignment across teams.
• Proficiency with key tools and platforms, including Prisma, MBOX, and other industry-standard systems.
• Deep understanding of compliance guidelines, financial processes, and best practices in the media industry.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.