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Full-Time

Senior Sales Engineer

Adtech

Posted on 6/25/2024

Cognitiv

Cognitiv

51-200 employees

AI-driven digital advertising optimization platform

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$150k - $190kAnnually

+ Equity

Mid, Senior

New York, NY, USA

Hybrid position in New York City, NY.

Category
Sales Engineering
Sales & Solution Engineering
Required Skills
Sales
Communications
Marketing
Requirements
  • Bachelor’s degree in Computer Science, Engineering, or a related technical field.
  • 4+ years of experience in a pre-sales role within the AdTech industry.
  • Exceptional verbal and written communication skills, with the ability to articulate complex technical concepts in a clear and engaging manner.
  • Strong understanding of advertising technology, digital marketing, programmatic advertising, and related concepts.
  • Proven ability to build relationships and trust with clients, understanding their needs and providing strategic solutions.
  • Ability to thrive in a fast-paced environment, multitask effectively, and work collaboratively across departments.
  • Experience in selling AI products in AdTech and understanding how AI advancements are transforming the AdTech ecosystem.
  • Experience working cross-functionally with Product, Engineering, Sales, or Technical teams on time-sensitive projects.
Responsibilities
  • Partner with the sales team to engage with clients, understanding their business objectives, technical requirements, and challenges.
  • Translate client needs into tailored solutions using our product offerings, ensuring they address specific business challenges and add value.
  • Conduct engaging and compelling product demonstrations and presentations, showcasing how our technology can meet client needs.
  • Provide in-depth knowledge of our AdTech products and services, explaining their technical functionalities, capabilities, and implementation processes.
  • Collaborate with the product development and engineering teams to relay client feedback, contributing to the enhancement of product features and solutions.
  • Offer post-sales technical support and guidance to clients, ensuring smooth integration and effective utilization of our products.
  • Develop technical documentation, sales collateral, and training materials for the sales team, empowering them to effectively position our products in the market.
  • Identify opportunities to optimize business strategies and workflows, developing best practices to accelerate product adoption and growth.
  • Work closely with Go-To-Market, Product Management, and Engineering teams to influence product strategy, design, and prioritization based on client needs.
  • Monitor industry trends and prioritize solutions that can be translated into fully automated product features, ensuring our offerings remain cutting-edge.

Cognitiv.ai specializes in using deep learning technology to enhance digital advertising for businesses. Its main product, NeuralMind™, utilizes a client's data to train neural networks, which are designed to recognize patterns and make decisions similar to the human brain. This allows companies to create tailored ad buying algorithms that improve audience targeting, ad placement, and timing, ultimately leading to better marketing results without needing data scientists. Cognitiv.ai differentiates itself from competitors by focusing on providing actionable insights and identifying new consumer clusters, helping clients maximize their return on investment (ROI) in advertising. The company's goal is to empower businesses, particularly those in sectors like automotive, to leverage their first-party data for more effective marketing strategies.

Company Stage

Pre-seed

Total Funding

$5M

Headquarters

null, null

Founded

2015

Growth & Insights
Headcount

6 month growth

8%

1 year growth

29%

2 year growth

71%
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Simplify's Take

What believers are saying

  • Cognitiv.ai's exclusive partnership with Adform to offer ContextGPT™ in Europe expands its market reach and enhances its service offerings.
  • The company's rapid client base growth, increasing 7.5 times, demonstrates strong market demand and the effectiveness of its deep learning solutions.
  • Recognition through multiple industry awards underscores Cognitiv.ai's innovative technology and leadership in the digital advertising sector.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Dependence on partnerships, such as with Adform, could pose risks if these relationships falter or if partners develop competing solutions.

What makes Cognitiv unique

  • Cognitiv.ai leverages deep learning technology to create custom ad buying algorithms, setting it apart from competitors who rely on more traditional methods.
  • Their NeuralMind™ platform allows businesses to train neural networks using their own data, providing highly tailored and effective marketing solutions.
  • The company's focus on automating ad buying and optimizing audience targeting without the need for data scientists offers a unique value proposition in the digital advertising space.

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