Area Activation Planning Marketer

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

The PSD Area Activation Planning Marketer is responsible for assisting the Area Marketing Operations Leader (AMOL) & Area Segment Leaders and Country Activation Marketers (CAMs) in developing and executing marketing activation plans that support the division’s growth targets and adhere to marketing objectives and resources. They track the performance of marketing tactics, including demand generation, sales enablement, and channel activation, ensuring tactics align with the division's priorities and timelines. Their role involves close coordination with AMOLs, Area Segment Leaders and CAMs to ensure that all initiatives are integrated and effectively meet the established timing and effectiveness objectives. Ultimately, they aim to drive successful marketing outcomes by aligning strategies with the division's overarching goals​.

As an Area Activation Planning Marketer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Assist AMOLs, Area Segment Leader & CAMs in planning, preparing, and implementing integrated marketing campaigns based on strategic priorities, budget, and timelines.

• Track marketing tactics, recording KPIs, budget, and key information, and propose effective marketing tactics using available resources and industry best practices.

• Regularly report on Activation Plan outcomes, linking tactic effectiveness to key strategies and KPIs, and make recommendations for improvement.

• Partner with internal and external stakeholders to localize and activate marketing campaigns, ensuring consistency and cost efficiency.

• Monitor live campaign performance, share results, and provide actionable insights to optimize future campaigns.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)

• Six (6) years of marketing experience in a private, public, government or military environment

• Skills include integrated marketing (demand generation, sales enablement, channel activation), digital marketing, project management, communication, strategic thinking, collaboration, and vendor management.

Additional qualifications that could help you succeed even further in this role include:

• Two (2) years of experience in integrated marketing, including digital marketing.

• Master’s degree is preferred.

• Proven experience in planning and managing integrated marketing campaigns.

• Proficiency with marketing analytics tools (PowerBI, Excel, SFDC etc.)

• Strong analytical skills for data interpretation and decision-making.

• Experience in managing multiple projects with strong organizational skills.

• Excellent communication and collaboration abilities.

• Knowledge of digital marketing strategies, including social media and marketing automation.

• Experience in adaption and localization of marketing assets.

• Experience in managing marketing campaigns at an area level across multiple countries.

• Ability to manage vendor relationships and ensure quality delivery.

• Adaptability and problem-solving skills.

• Fluent in English

Work location:

• Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)

• This position does not require relocation. Employees from any of the following target locations may apply:
  Singapore, Austrailia

Worker type: Permanent

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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