Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career. 

There are four I’s in Initiative and these represent our core values and behaviors. 

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day. 
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around. 
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. 
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview 

This role is a strategic partner, a technical expert, an innovative problem solver and client presenter who can collaborate and design systems to solve these problems for new and existing clients alike. The Group Director, Transformation will be part of Initiative Management team responsible for data, martech & adtech integration and the future state of the industry across Initiative. Highly strategic, collaborative, articulate and innovative in their approach to define and integrate new ways of working across strategic business units as it pertains to our unique selling proposition, the Group Director will primarily be responsible for consulting, identifying, establishing, and integrating workstreams and platforms across channels space. In addition, solidifying clients in-house team processes and internal strategies.

Responsibilities 

• Help deliver growth for our clients by ensuring we are the preferred partner to deliver services and solutions on major platforms-Google, Adobe, Salesforce, Sitecore, Treasure
• Initially focus on delivering a core set of solutions (e.g., less than 10) to build and refine delivery model, with time, evolving growth of the solutions offered
• Determine the best strategic approach, teams and overall offering to deliver on the client need.
• Lead joint business plans with key terms and deals pertaining to platforms and integration
• Provide monthly and quarterly curated materials highlighting best practices, innovation and market trends pertaining to data, tech, platforms and the future of the industry
• Seek out innovative ways to meet complex and challenging needs of the client; acts as a problem-solver with a growth mindset
• Visioning and implementing change management with Internal Initiative teams
• Identify resource and needs from agency driven by varying client propositions across data, tech, operations, staffing and financials
• Strategic and operational execution of alignment with marketing efforts while maintaining speed to market
• Total cost of ownership analysis, recommendations and stewardship associated with proposed ways of working
• Work to identify technology opportunities based on business needs
• Develop and employ a consistent, low-exception process for aligning roles and responsibilities that can be used across projects, vs. allowing ad hoc teaming and deployment processes
• Lead our future of targeting approach with input from our privacy lead
• Liaison with internal SBUs to drive our roadmap, needs and quality of deliverables 

Required Skills and Experience 

• Background in Consulting, AdTech, MarTech, Digital Media, Programmatic, In-house Integration or Integrated Communications 
• Subject Matter Expert in cross channel with deep knowledge of integration 
• Expert in Biddable concepts, such as PMP and PG deal creation, bid strategies and bid stream analysis, Supply Path Optimizations (SPO) with a pulse on emerging concepts and tech 
• Proven ability to develop and maintain strong professional relationships
• Initiative does not require candidates to have a college degree

Desired Skills and Experience  

• 5-10+ years working within the digital media, advertisement, and marketing space 
• Proven ability to develop and maintain strong professional relationships 
• Strong executive skills, attention to detail, and growth mindset 
• Exceptional relationship building, organizational and collaboration skills 
• Excellent interpersonal, communication, time management, and problem-solving skills 

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.