Full-Time

Associate Director

Video Media Investment

Posted on 9/6/2025

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

Compensation Overview

$110k - $120k/yr

Boston, MA, USA

Hybrid

Category
Growth & Marketing (6)
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Required Skills
Data Analysis
Requirements
  • Ability to manage an entire team or teams on all assigned business.
  • Strong oral and written communication skills. Solid presentation skills.
  • Be a team player and pinch hit/support on projects.
  • Must be willing to help other members of the team, let junior members shine as well.
  • Communicating your decisions and solutions to the team.
  • Helping creatives express their ideas with feasible recommendations to tie it closer to the brief.
  • Passionate about innovation and the creative process, desire to find creative ways say "yes" to ideas and to contribute your own.
  • Passionate about advertising and the ability to spread that passion to others.
  • Management and supervisory experience required.
  • Well-versed in all aspects of media, particularly National TV, Video, Streaming, and Advanced TV.
Responsibilities
  • Oversight and leadership of client relationships.
  • Aligning with client goals and acting as a strategic partner to exceed them.
  • Strengthening and broadening client relationships resulting in a deeper footprint with the organization.
  • Partners with the finance and project management team to ensure delivery and drive profitability.
  • Drives the process for an integrated business, aligning and ensuring all integrated disciplines are working together in support of the business.
  • Manage a team that will execute the full national buying process for each client including the development of branded content, detailed audience tracking, strategic negotiations, and tactical scheduling through final post-buy analysis.
  • Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
  • Strong strategic contributor with ability to assemble thought leadership POVs, proposals and reporting.
  • Supports and delivers on MAGNA agency-wide media partnerships targets in a way that benefits client in a cost-effective way.
  • Responsible for team development and growth.
  • The ideal candidate will also have some experience dealing with other outside agencies or have the desire to oversee partner agencies.
  • Work in tandem with the analytics team to understand how to determine best KPI for client objectives and metrics to evaluate for best KPI return. Can successfully pull in past or projected campaign metrics to support media recommendation.
Desired Qualifications
  • 5+ years of agency experience with extensive experience managing a client and 2+ direct reports
  • Previous experience in sporting media planning/investment or a strong interest in sports is preferred

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.

INACTIVE