Full-Time

Social Media Content Specialist

Confirmed live in the last 24 hours

Appspace

Appspace

201-500 employees

Workspace management and employee communication platform

Government & Public Sector
Consumer Software
Enterprise Software
Healthcare

Mid

Remote in Canada

Category
Content Strategy
Content & Writing
Social Media Management
Social Media
Required Skills
Adobe Creative Suite
Social Media
SEO
Canva
Graphic Design
Data Analysis
Requirements
  • Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
  • 4+ years of experience as a Social Media Specialist or similar role, with a portfolio showcasing your ability to create engaging content that drives results across major platforms (LinkedIn, Instagram, and TikTok). Experience in the B2B SaaS space is a strong plus.
  • A strong understanding of social media analytics and the ability to translate data into actionable strategies to optimize performance.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Exceptional writing and editing skills, with meticulous attention to detail.
  • Solid understanding of SEO principles for social media.
  • Experience using AI tools to augment content creation and strategy.
  • Adept at juggling multiple projects, prioritizing effectively, and meeting deadlines consistently.
  • A strong analytical mind and a passion for results-driven content.
Responsibilities
  • Manage and grow our social media presence across platforms including Facebook, X, Instagram, and LinkedIn.
  • Create high-quality, original content (text, images, videos) that resonates with our target audience, sparks meaningful conversations, and drives traffic to our website.
  • Partner with product, creative, and events teams to ensure cohesive messaging and campaign alignment across all channels.
  • Craft compelling content for email campaigns that nurture leads, promote our solution offerings, and engage our audience.
  • Track KPIs, analyze data, and generate actionable insights to continuously refine our social media strategy.
  • Stay ahead of the curve by exploring new platforms, experimenting with emerging content formats, and leveraging AI tools like Gemini and Copilot to enhance content creation.

Appspace provides a workspace management platform that enhances communication and operational efficiency within organizations, particularly in the healthcare and public sectors. The platform allows for content delivery to workplace devices like digital signage and helps manage physical spaces through features such as fast check-ins, capacity management, and reservations for desks and rooms. It also includes tools for analyzing visitor volume and behaviors to optimize space utilization. Appspace operates on a subscription-based model, ensuring a steady revenue stream while continuously updating its services. The platform serves as a central hub for employee communication, providing access to announcements and tools, which is especially beneficial for frontline workers. Appspace aims to optimize work environments and improve employee engagement across various industries.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2002

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • The strategic investment from Accel-KKR will likely fuel further product innovation and market expansion.
  • Appspace's versatile platform, capable of serving various industries, offers significant growth potential beyond its current focus on healthcare and public sectors.
  • The integration with Microsoft Teams and the launch of Appspace Broadcasts can drive higher adoption rates and improve overall employee engagement and productivity.

What critics are saying

  • The competitive landscape of digital workplace solutions is crowded, requiring Appspace to continuously innovate to maintain its edge.
  • Dependence on partnerships with major platforms like Microsoft and Sony could pose risks if these relationships change or dissolve.

What makes Appspace unique

  • Appspace's integration with Microsoft Teams and Sony devices sets it apart by enhancing workplace communication and management within widely-used platforms.
  • The company's focus on both physical and digital workplace management makes it a unique player in the workspace management market.
  • Appspace's strong emphasis on employee communication, especially for frontline workers, addresses a critical need that many competitors overlook.

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