Full-Time

Marketing Operations Lead

Posted on 9/10/2026

Rho

Rho

201-500 employees

Centralized business banking and treasury platform

Compensation Overview

$130k - $180k/yr

+ Equity

New York, NY, USA

In Person

Category
Growth & Marketing
Required Skills
SQL
CRM
HubSpot
Salesforce
Data Modeling
Snowflake

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Requirements
  • Fluency in SQL and experience building and owning dbt models in a real warehouse.
  • Experience owning marketing or go-to-market data where the results had financial significance, including defending customer acquisition cost or attribution figures to skeptical executives.
  • Experience reconciling conflicting numbers across advertising platforms, a customer relationship management system, and a data warehouse, and explaining the discrepancies.
  • Systems experience with forms, routing, customer relationship management synchronization, reverse extract-load-transform, and taxonomy, with the ability to own the underlying plumbing.
  • Ability to define metrics independently.
  • Judgment regarding personally identifiable information and compliance in a regulated financial services context.
  • Ability to work as the only person in the function across marketing, data engineering, sales operations, and growth without authority over those teams.
Responsibilities
  • Define the marketing metrics layer, including grain, definitions, and the join path from every marketing source to funded outcomes.
  • Model every source in Snowflake, including paid social, web analytics, search console, organic social, affiliate and referral, call platform, customer relationship management, and artificial intelligence search visibility; own the dbt models while data engineering handles ingestion.
  • Build attribution that reconciles advertising platforms, the customer relationship management system, and the call platform.
  • Deliver recurring reporting, including weekly channel performance, cost per funded customer, customer acquisition cost and payback by channel and cohort, and marketing health.
  • Own the activation layer by performing reverse extract-load-transform from the warehouse into lifecycle, advertising, and sales tooling so audiences come from modeled data.
  • Own marketing systems hygiene, including form capture, UTM and campaign taxonomy, and data contracts.
  • Share responsibility for lead routing and customer relationship management synchronization with Revenue Operations, which owns the customer relationship management system.
  • Design personally identifiable information handling, including where lead-capture data lands and what is passed to third parties.
  • Instrument programs at launch.
  • Document and monitor all systems and metrics so incorrect numbers surface on a dashboard instead of in a board meeting.
Desired Qualifications
  • Experience in fintech, banking, or another regulated environment.
  • Experience with Snowflake, dbt, Hightouch, Salesforce, or HubSpot.
  • Experience measuring artificial intelligence search and answer-engine visibility.

Rho provides a centralized financial technology platform that combines business banking, expense tracking, treasury management, and accounting software integrations (QuickBooks, Sage, ADP, NetSuite) to streamline financial operations for businesses from startups to IPO-ready firms. Its platform automates and simplifies financial workflows, helping teams save time and reduce operating costs, with a focus on high-growth companies seeking scalable finance operations. Revenue comes from subscription fees for the platform and related services. Compared with competitors, Rho emphasizes an all-in-one, integrated suite and strong customer support to minimize friction and support rapid scaling.

Company Size

201-500

Company Stage

Series B

Total Funding

$197.2M

Headquarters

New York City, New York

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • Rho raised $75 million on August 10, 2026 to fund product expansion.
  • Rho launched AI AP automation in November 2025, deepening finance-team workflow lock-in.
  • Rho’s January 26, 2026 Stripe Atlas deal broadens top-of-funnel access to new founders.

What critics are saying

  • Rho depends on partner banks; regulatory issues or de-risking can freeze core products.
  • Stripe Atlas partnership trains founders to expect instant startup banking by 2027.
  • Brex, Mercury, and AP specialists attack Rho’s wedge with narrower, cheaper point solutions.

What makes Rho unique

  • Rho unifies banking, cards, AP, invoicing, and treasury inside one workflow.
  • Rho’s September 4, 2026 invoicing update adds card and Google Pay acceptance.
  • Rho embeds operational support with Rulebase renewals and partner-bank rails, not just software.

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Company Equity

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Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

0%
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Breaking eggs and expectations: introducing the AI (accounting intelligence) café breakfast series. Aprio and Rho's partnership represents more than just integrated technology, it's about empowering businesses to focus on what they do best while The Rho handle the financial complexity. This article first appeared on Aprio.com and is republished with permission. The One Big Beautiful Bill (OBBB) Act returned immediate deductions of domestic R&D costs, and it also gave small businesses an important new choice: to amend and apply those deductions retroactively, or not to amend. When the OBBB Act created Section 174A to make domestic R&D costs immediately deductible once again, it also created a new "transition rule" that allows eligible small businesses to amend their 2022-2024 tax returns to deduct domestic R&D costs retroactively. This new rule left businesses with a big decision: to amend or not to amend. While many assume amending is the obvious choice, taking a holistic tax planning approach reveals this decision may be more complex than it seems. Eligibility and timing for amended returns. The opportunity to amend is exclusively available to small business taxpayers with average annual gross receipts under $31M for the three tax years preceding 2025. Businesses that meet this requirement can file amended returns for the tax years 2022, 2023, and 2024. However, businesses that do decide to amend must file all amended returns before July 4, 2026. The alternatives to amending prior year returns include: * Accelerating the deduction of all remaining unamortized amounts from the 2022-2024 tax years over the next one or two years * Continuing to amortize the 2022 - 2024 costs without accelerating When deciding whether or not to amend, it's all about context. On the surface, amending sounds like a great option to help small businesses bounce back more quickly. Many tax advisors jumped on this opportunity by recommending all eligible businesses file these returns as quickly as possible. However, amending those returns may have unintended consequences that could make it a less advantageous strategy in some situations. When you take your whole tax return into consideration, amending might be the most beneficial option - but not always. Here's five questions The Rho is asking its clients as they weigh their options: 1. When do you actually need the cash? If you're not in a rush for cash, amending might make sense. But if you do choose to amend, it's important to remember there is no guarantee when those refunds will be issued. It can sometimes take months, or even years, to see those funds. However, businesses looking for more immediate relief might get more value out of not amending. Choosing the alternative option of accelerating your remaining unamortized amounts in the 2025 tax year could allow you to immediately reduce your Q3 and Q4 estimated tax payments. While it's not a refund, it does mean you get to keep that cash in your business now. 2. Would amending create or increase your net operating losses (NOLs)? If you paid tax in 2022 - 2024, it will be important to do some revenue forecasting to assess what impact amending could have on your company's taxable position for those years. Some special deductions, like the Qualified Business Income (QBI) deduction and some international provisions, are only available when you have taxable income. So, if you benefited from any of those special deductions because you had taxable income, and amending would flip your business into a loss position, then amending would cause those special deductions to disappear permanently. Alternatively, opting not to amend and instead accelerating your unamortized R&D costs in future periods would preserve those deductions. 3. Did you buy, sell, or raise capital for your business in the last 3 years? If so, it may have triggered what's called an "ownership change," which is a rule that may limit how much NOL you can use each tax period. Any additional NOLs created by amending as well as previously used NOLs could be subject to these rules, limiting the amount of NOLs available to use for those years. But, if your business hasn't had any recent changes in ownership that would trigger loss limitations, amending could be a viable route, just remember the 80% limitation on losses generated after 2017. If you have pre-2018 NOLs that were utilized during 2022 - 2024 that may otherwise have expired, amending and freeing up those losses would not extend their original expiration period. Instead, it could erase that benefit permanently. 4. Have you discovered additional costs that may qualify for the R&D credit? If your business has qualifying Section 174A costs, then it's very likely you have costs that are eligible for the R&D credit, too. It's a common misconception that the R&D credit is only available for brand new inventions or highly scientific lab work. In reality, any company that designs, develops or improves products, processes, techniques, formulas or software may be eligible. If you missed claiming the R&D credit between 2022 and 2024 but have discovered additional costs that may be eligible, you could retroactively deduct those 174 costs and claim the R&D credit for those years, which could significantly boost your cashflow. Just keep in mind, there's some extra paperwork involved if the R&D credit increases the amount of your refund due to new requirements for R&D credit refund claims. 5. Will amending definitely put more cash in your pocket? If you've modeled all the above scenarios and it shows that amending will result in beneficial increased cashflow, then amending is a great option. The OBBB Act created this opportunity specifically to help small businesses bounce back faster, so businesses just need to find the strategy that's most advantageous for their unique fact pattern. That's why it's important to work with a tax advisor who knows your business and can approach tax planning with you from a holistic perspective. Final thoughts: amending under the OBBB Act to deduct 174 costs shouldn't be an automatic 'yes' The new opportunity for eligible businesses to retroactively deduct domestic 174 costs will be hugely beneficial for some but could create needless complications (or even disadvantages) for others. Don't make the decision to amend in a vacuum; instead, look at the whole picture, including potential impacts to your business's cashflow needs, taxable position, and previous strategies. 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