Field Marketing Coordinator

Updated on 11/30/2023

1,001-5,000 employees

AI-driven supply chain management for agile business planning.

Company Overview

Kinaxis stands out as a leader in the digital supply chain and integrated business planning sector, offering a unique blend of human intelligence, AI, and concurrent planning to enable swift, informed decision-making. The company's cloud-based platform and industry-proven applications empower teams to anticipate changes, respond rapidly, and eliminate waste, thereby enhancing agility in an unpredictable business environment. With a trusted reputation among forward-thinking brands, Kinaxis demonstrates its commitment to helping companies plan for any future and adapt at the pace of change.

AI & Machine Learning

Consumer Software

Industrial & Manufacturing

Company Stage

N/A

Total Funding

$148.4M

Founded

1984

Headquarters

Ottawa, Canada

Growth & Insights

Headcount

6 month growth

↑ 4%

1 year growth

↑ 19%

2 year growth

↑ 53%

Locations

Canada • Ottawa, ON, Canada

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Management

Marketing

Sales

CategoriesNew

Growth & Marketing

Requirements

Bachelor’s degree in Marketing, Advertising, Communication Studies, Business Administration or related
1-2 years related industry experience including account-based marketing programs, field marketing, or demand generation
Conceptual understanding and knowledge of demand generation best practices
Articulate, concise, oral, and written communicator with the ability to consider input from others to determine the best course of action
Use of empathy, literacy, and active listening skills with the ability to provide recommendations and feedback with confidence
Analytical skills with an inventive approach to work through problems to arrive at well-constructed recommendations

Responsibilities

Execute local marketing programs to help identify and engage target prospects and customers aligned to the regional sales strategy.
Optimize execution of regional industry-focused programs through a mix of online and offline marketing channels to generate leads and sales pipeline, including account-based marketing, social media, regional events, email marketing, direct mail and regional paid marketing programs.
Support organization of regional events including webinars, roundtables, in-person events, and relationship-building engagements.
Collaborate with partner marketing team and regional partners to plan and deliver co-marketing opportunities.
Track and analyze the performance of local marketing initiatives, providing reports and recommendations to the regional Marketing Manager.
Manage back-end system administration of tools and resources to enable marketing program execution.
Be an active member of the Field Marketing group; share best practice, learn from other regions, and contribute to Global Marketing activities

Desired Qualifications

Experience in supply chain management or related industry
Knowledge of Kinaxis software or similar supply chain management software
Experience with CRM systems and marketing automation platforms
Experience with event management and coordination
Experience with partner marketing and co-marketing initiatives

About Kinaxis

Kinaxis is the global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery. For more news and information, please visit kinaxis.com or follow us on LinkedIn.

Field Marketing Coordinator

Job location: This is a remote/hybrid position. You can work from home and be located anywhere in Canada. If you are located in the Ottawa area, you will be expected to work a hybrid model where you will be in office 3 days per week.

About the team

The Field Marketing Coordinator supports regional marketing program planning and execution activities that raise awareness with and generate leads from our target account base. The role collaborates with Regional Sales, Business Development and Marketing teams to ensure the successful implementation of marketing campaigns and initiatives in specific geographic regions.

The incumbent will work under the guidance and direction of the Senior Director, Field Marketing and Regional Field Marketing Manager

What you will do

Execute local marketing programs to help identify and engage target prospects and customers aligned to the regional sales strategy.
Optimize execution of regional industry-focused programs through a mix of online and offline marketing channels to generate leads and sales pipeline, including account-based marketing, social media, regional events, email marketing, direct mail and regional paid marketing programs.
Support organization of regional events including webinars, roundtables, in-person events, and relationship-building engagements.
Collaborate with partner marketing team and regional partners to plan and deliver co-marketing opportunities.
Track and analyze the performance of local marketing initiatives, providing reports and recommendations to the regional Marketing Manager.
Manage back-end system administration of tools and resources to enable marketing program execution.
Be an active member of the Field Marketing group; share best practice, learn from other regions, and contribute to Global Marketing activities

What we are looking for

Bachelor’s degree in Marketing, Advertising, Communication Studies, Business Administration or related
1-2 years related industry experience including account-based marketing programs, field marketing, or demand generation
Conceptual understanding and knowledge of demand generation best practices
Articulate, concise, oral, and written communicator with the ability to consider input from others to determine the best course of action
Use of empathy, literacy, and active listening skills with the ability to provide recommendations and feedback with confidence
Analytical skills with an inventive approach to work through problems to arrive at well-constructed recommendations

What we have to offer

Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
Diversity, Equity and Inclusion - Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com/.

Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at [email protected]. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.