CRM Marketing Manager
Remote
Posted on 2/16/2023
INACTIVE
Sports news
Company Overview
The Athletic Media Company's mission is to produce coverage for die-hard fans
Consumer Goods
Company Stage
N/A
Total Funding
$139.6M
Founded
2016
Headquarters
, United Kingdom
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 12%2 year growth
↑ 23%Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Science
iOS/Swift
Marketing
Data Analysis
HTML/CSS
Requirements
- 6+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email and newsletter marketing
- Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives
- Proven experience leading an email/CRM management function
- Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.)
- A self-starting attitude, on the lookout for opportunities to make an impact without needing to be asked and the confidence to make data-driven recommendations and decisions
- Strong analytical skills; able to create impactful marketing strategies and campaigns
- Experience with A/B testing, messaging, and post-campaign analysis
- Working knowledge of HTML
- Bachelor's degree or equivalent experience
Responsibilities
- Ideate and lead the execution of programs that build relationships with free users, drive subscription starts and conversions, engage subscribers and win back churned users across email, newsletters, and in-app channels
- Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices
- Identify new opportunities for automation and personalization through journey building, testing roadmaps, developing benchmarks, and creating and sharing regular performance reports and results in partnership with Analytics
- Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan
- Work cross-functionally with the product marketing team on a range of projects from launching new features to developing segments and personas that enable CRM to personalize the user journey
- Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts
- Be an expert and trusted advisor in the newsletter and email space, continuously staying on top of new advancements and trends in the industry to help drive innovation
- Improve the performance of our newsletters and emails through continued testing (multivariate, A/B, etc.)
- Partner with design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows
- Lead extensive and complex data-driven projects in partnership with engineering and analytics to ensure CRM has the proper mechanisms to effectively target our users through automated and triggered touchpoints
- Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email strategy, execution and testing as well as new omni-channel technical integrations
Desired Qualifications
- Interest in sports and media is a plus, but is not required