Full-Time

Senior Analyst

Amazon DSP

Posted on 10/4/2024

Kepler Group

Kepler Group

501-1,000 employees

Data analytics and marketing strategy consulting

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$70k - $84kAnnually

+ Bonus

Junior, Mid, Senior

Remote in USA

Annual Work From Anywhere for 4 weeks per year.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1-2+ years of experience working with the Amazon DSP is required
  • Knowledge of the Amazon Advertising ecosystem and programmatic landscape
  • Preferred experience with client and account management
  • Experience with people management
  • Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
  • Excellent communication and presentation skills with strong ability to create and build relationships
  • Ability to self-manage, juggle multiple priorities, and pay close attention to details
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment
Responsibilities
  • Manage day-to-day operations of complex 145+ client Amazon programs through effective delegation and process innovation/enforcement
  • Act as a point of contact for Amazon program leads across Amazon DSP and support across our Amazon Sponsored Ads efforts
  • Refine your expertise in leveraging other digital media channels for maximum impact – while focusing on Amazon Advertising, there will be exposure to social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc)
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints
  • Work closely with various client and internal teams to design and execute sophisticated programs that deliver breakthrough client results
  • Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
  • Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

Kepler Group focuses on enhancing marketing effectiveness for global brands through a combination of data analytics and creative strategies. The company uses its proprietary Kip™ technology to analyze complex data and convert it into actionable insights, which helps clients connect with their target audiences more effectively. Unlike many competitors, Kepler Group emphasizes the integration of data-driven decision-making with creative execution, offering customized marketing strategies tailored to each client's needs. The goal of Kepler Group is to simplify the complexities of digital marketing, enabling brands to achieve measurable success in their marketing efforts.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing focus on privacy-centric solutions aligns with Kepler's analytics services.
  • First-party data importance boosts Kepler's data analytics offerings.
  • Omnichannel marketing adoption allows Kepler to offer integrated customer experiences.

What critics are saying

  • Emerging competitors may erode Kepler's market share.
  • Rapid AI tool evolution could outpace Kepler's technology.
  • Privacy regulations may limit data collection, impacting insights.

What makes Kepler Group unique

  • Kepler Group leverages proprietary Kip™ technology for actionable marketing insights.
  • Partnership with YouGov enhances Kepler's data-driven media planning capabilities.
  • Kepler integrates creativity with data analytics for tailored marketing strategies.

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