Full-Time
General Manager
GAP
10,001+ employees
Global apparel retailer with DTC brands
No salary listed
Montreal, QC, Canada
In Person
 Retail (1) |
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- The candidate must communicate expectations clearly and directly and provide feedback while listening to identify conclusions that improve personal and business performance.
- The candidate must be able to lead and inspire others to learn and grow through coaching and mentoring.
- The candidate must organize work, manage time, set priorities, and manage multiple tasks effectively in an environment with competing demands.
- The candidate must use data and business metrics to deliver results that meet or exceed operational goals.
- The candidate must be able to travel as required.
- Recruit, hire, and develop people to drive a culture of high performance and engagement.
- Own team performance through teaching, coaching, and meaningful feedback to build capabilities.
- Support customer-centric strategies and processes to deliver results, drive store sales, and maximize efficiency and productivity.
- Represent the brand and understand the competition and retail landscape.
- Promote community involvement.
- Adapt team priorities to respond to customer and business partner needs.
- Provide front-line supervision to an operational, service, or administrative team.
- Execute the store strategy, achieve performance goals, and drive profitable sales growth through customer and product operations, merchandising, and talent development.
Gap Inc. is a global apparel retailer that designs, manufactures, and sells clothing and accessories through its family of brands, including Gap, Banana Republic, Old Navy, and Athleta. It serves customers worldwide via a network of physical stores and online platforms, operating mainly on a direct-to-consumer model. Products are sold across casual wear, activewear, and professional attire, with a focus on sustainability and ethical practices across the supply chain. What sets Gap Inc. apart from competitors is its mission-driven approach emphasizing environmental sustainability, diversity, and inclusion, combined with a diverse brand portfolio and omnichannel presence that coordinates in-store and online shopping experiences. The company aims to meet evolving market needs while upholding its values, growing its brands, and expanding its responsible, ethical business practices for employees, customers, and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Francisco, California
Founded
1969
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Simplify's Take
What believers are saying
- Gap extended its $2.2 billion ABL to July 2031 on July 17, 2026.
- Q1 2026 net sales rose 1% to $3.5 billion, with ninth straight positive comps.
- Chalhoub, Gap Beauty, and Hailey Bieber partnerships opened fresh international and higher-margin growth lanes.
What critics are saying
- Athleta sales fell 12% in Q1 2026, exposing the turnaround's weakest brand.
- Old Navy's dress misfire cut full-year sales guidance in May 2026, showing execution slippage.
- A stalled Gap rebrand threatens an existential collapse into a shrinking promotional apparel chain.
What makes GAP unique
- Richard Dickson rebuilt Gap around nostalgia, celebrity storytelling, and brand heat in 2026.
- Gap, Old Navy, Banana Republic, and Athleta diversify demand across age, lifestyle, and price tiers.
- Google Cloud, Zeta Global, and Publicis Sapient give Gap a data-heavy marketing and commerce stack.
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Growth & Insights and Company News
6 month growth
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↑ 5%Gap Inc. has partnered with Dubai-based Chalhoub Group to expand its Gap, Banana Republic and Athleta brands across the Middle East. The partnership will launch through a phased omnichannel rollout, with online stores opening throughout the remainder of the year in the UAE, Saudi Arabia and Kuwait, followed by physical stores across the region in 2027. Chalhoub Group, which manages partnerships with brands including Dyson, Fendi and Sephora, will provide regional expertise to deliver localised customer experiences. The move reflects Gap Inc.'s continued global expansion strategy. In March, the company partnered with Fashionata to bring Gap to Australia. "This partnership allows us to expand in one of the world's most dynamic and fast-growing retail regions," said Eric Chan, Gap Inc.'s chief business and strategy officer.
Gap Inc. opens creator program to employees. 5 2 minutes read This audio is auto-generated. Please let afeera know if you have feedback. Dive brief: * Gap Inc. is enlisting employees to join its creator program to promote Old Navy, Gap, Athleta and Banana Republic, the apparel company said in a press release Wednesday. * The program is now open to applications from Gap Inc.'s corporate, distribution and store staff. The retailer will provide guidelines regarding its expectations for transparency, disclosure and brand standards. * Content opportunities span newsletters, social media channels, branded content, product storytelling and creator spotlights. Dive insight: By bringing its employees into the fold, Gap Inc. wants to build upon the growth its creator program has already seen. When Gap Inc. started the effort in October, the company offered it to creators aged 18 and over with at least 1,000 followers on a given social media platform. Since then, the program has reached nearly 154 million consumers across almost 30,000 posts, per the press release. "Our employees know our brands, products and customers better than anyone," Damon Berger, senior vice president of marketing shared services at Gap Inc., said in a statement. "By expanding this program to eligible employees across our offices, stores and distribution centers, we're giving them a way to become influencers - earning commission and product while sharing what they love and bringing our brands to life through authentic storytelling." Like Gap Inc., David's Bridal is also leaning into its staff to boost its customer base. In January, the bridal retailer launched its "David's Style Squad" ambassador program, which pays participants, including retail associates, between 5% and 15% in commission on net sales and offers select ambassadors 20% commission and other perks. As Gap works to grow its online presence, its namesake subsidiary has tapped celebrities to hype up its products in nostalgia-heavy ads. About a year ago, Gap debuted its denim ad featuring girl group Katseye dancing to "Milkshake" by Kelis. Earlier this month, the brand teamed up with Hailey Bieber to launch a limited-edition denim capsule collection, harkening back to the '90s with an ad featuring a boombox, a corded phone, a vintage desktop computer and a CRT TV. Gap also recently released a Happy Stripe capsule collection, which sparked controversy online, with shoppers and influencers decrying its polyester fabric and printed mirage loops. Still, the namesake brand is boosting company results. Gap Inc. reported a 1% increase in Q1 net sales to $3.5 billion, with its namesake brand growing at a higher rate than its sister brands. "What I would say is Gap is back on the forefront of the cultural conversation," Gap Inc. CEO Richard Dickson said during an earnings call in May. "It is clearly on a roll as an iconic American brand. We see significant runway ahead as we continue to build momentum through great product, great storytelling, and of course, great execution."
Gap re-enters fragrance market with relaunched Gap Beauty brand. THE WHAT? Gap Inc. has launched Gap Beauty, marking its return to the fragrance category with a modernised collection of its iconic scents, repositioned to meet evolving consumer preferences and support the retailer's broader lifestyle strategy. THE DETAILS The launch reintroduces the brand's original fragrances - Dream, Grass, Heaven and Om - alongside a new fragrance, Harmony, with all five reformulated as long-lasting eau de parfums using contemporary ingredients and perfumery technologies. Developed in partnership with DSM-Firmenich perfumers, including Honorine Blanc, who created the original fragrances, the collection has been designed to reflect today's consumer preference for fragrance layering and scent wardrobes rather than a single signature fragrance. Gap said the relaunch forms the first step in its renewed beauty strategy, led by Head of Beauty Deb Redmond and Executive Director of Beauty John Demsey, as the company expands its presence in the beauty sector. THE WHY? The launch reflects continued investment by fashion retailers in the prestige and lifestyle beauty market, where fragrance offers opportunities to extend brand equity, increase consumer engagement and generate higher-margin revenue. It also highlights the growing demand for premium fragrance formats, personalised scent experiences and nostalgia-driven brand revivals.
Gap Inc. opens creator program to employees. Posted by News Room 27 July 2026 Dive brief: * Gap Inc. is enlisting employees to join its creator program to promote Old Navy, Gap, Athleta and Banana Republic, the apparel company said in a press release Wednesday. * The program is now open to applications from Gap Inc.'s corporate, distribution and store staff. The retailer will provide guidelines regarding its expectations for transparency, disclosure and brand standards. * Content opportunities span newsletters, social media channels, branded content, product storytelling and creator spotlights. Dive insight: By bringing its employees into the fold, Gap Inc. wants to build upon the growth its creator program has already seen. When Gap Inc. started the effort in October, the company offered it to creators aged 18 and over with at least 1,000 followers on a given social media platform. Since then, the program has reached nearly 154 million consumers across almost 30,000 posts, per the press release. "Our employees know our brands, products and customers better than anyone," Damon Berger, senior vice president of marketing shared services at Gap Inc., said in a statement. "By expanding this program to eligible employees across our offices, stores and distribution centers, we're giving them a way to become influencers - earning commission and product while sharing what they love and bringing our brands to life through authentic storytelling." Like Gap Inc., David's Bridal is also leaning into its staff to boost its customer base. In January, the bridal retailer launched its "David's Style Squad" ambassador program, which pays participants, including retail associates, between 5% and 15% in commission on net sales and offers select ambassadors 20% commission and other perks. As Gap works to grow its online presence, its namesake subsidiary has tapped celebrities to hype up its products in nostalgia-heavy ads. About a year ago, Gap debuted its denim ad featuring girl group Katseye dancing to "Milkshake" by Kelis. Earlier this month, the brand teamed up with Hailey Bieber to launch a limited-edition denim capsule collection, harkening back to the '90s with an ad featuring a boombox, a corded phone, a vintage desktop computer and a CRT TV. Gap also recently released a Happy Stripe capsule collection, which sparked controversy online, with shoppers and influencers decrying its polyester fabric and printed mirage loops. Still, the namesake brand is boosting company results. Gap Inc. reported a 1% increase in Q1 net sales to $3.5 billion, with its namesake brand growing at a higher rate than its sister brands. Gap's net sales jumped 10% from a year earlier to $796 million, while Old Navy and Banana Republic each reported a 1% bump in net sales year over year to $2 billion and $431 million, respectively. Meanwhile, Athleta's sales dropped 12% from the previous year to $270 million. "What I would say is Gap is back on the forefront of the cultural conversation," Gap Inc. CEO Richard Dickson said during an earnings call in May. "It is clearly on a roll as an iconic American brand. We see significant runway ahead as we continue to build momentum through great product, great storytelling, and of course, great execution."
The Gap, Inc. has amended its asset-based revolving credit facility, extending the maturity date from July 2027 to July 2031. The amendment, entered on 17 July 2026, maintains the maximum availability at $2.2 billion. The facility includes sublimits of $300 million for letters of credit, $200 million for swingline loans, and $200 million for Canadian borrowings. US dollar loans bear interest at SOFR plus 125-150 basis points, depending on borrowing base availability. The amendment removes sustainability-linked pricing adjustments and updates the agreement to reflect current regulatory requirements. The facility remains secured by specified US and Canadian assets, including inventory and receivables, with guarantees from certain subsidiaries. Proceeds will fund working capital, capital expenditures, and general corporate purposes.