Full-Time

Senior Campaign Strategist

Customer Experience

Posted on 7/23/2024

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Data & Analytics
Consulting
Government & Public Sector

Compensation Overview

$104k - $166.4kAnnually

Senior, Expert

West Redlands, Redlands, CA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s in Marketing, Integrated Marketing Communications, Business, or a related field
  • 8+ years of experience working in channel marketing
  • Previous experience supporting strong integrated and digital marketing campaigns
  • Demonstrated success in managing multiple marketing campaigns simultaneously
  • Possess the ability to excel in a cross-functional team environment
  • Ability to engage with stakeholders at the executive level
  • Strong written and verbal communication skills
  • Ability to successfully lead projects and demonstrate strong problem-solving skills
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Communicate and collaborate. Elevate your network by fostering relationships with executive internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign and company success. Appropriately adapt your communication to each stakeholder.
  • Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals. Use expert evaluation, judgment, and interpretation to independently select a strategic course of action. Make decisions that align with company objectives and solve complex problems of a diverse scope.
  • Drive results. Begin with the end in mind and set clear goals for what your campaigns will accomplish.Utilize your research to lead strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge and frequently provide advice and direction to others to help move projects forward.
  • Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions to complex challenges.
  • Connect to your audience. Identify audience and approve messaging for various channels delivered through automated campaigns and advertising.
  • Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your division. Suggest creative alternatives to improve existing workflows.
  • Be an expert. Influence the application of existing principles and guide development of new policies and ideas. Mentor and develop junior members of the team. Regularly update the marketing leadership team on trends, metrics, solutions and strategy to drive successful campaign execution.

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing mapping and spatial analytics software that helps organizations visualize and analyze data. Its main product, ArcGIS, allows users to understand relationships and trends in data through powerful mapping tools. Esri differentiates itself from competitors by offering a comprehensive platform that serves a wide range of clients, including government agencies, businesses, and non-profits, for applications like urban planning and disaster response. The company's goal is to empower organizations to make informed decisions and optimize operations using location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

1969

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real-time GIS data integration boosts Esri's product innovation.
  • Digital twins in urban planning create new opportunities for Esri's GIS applications.
  • Esri's cloud-based GIS services align with the shift towards cloud computing.

What critics are saying

  • Open-source GIS platforms like QGIS threaten Esri's market share.
  • AI advancements in geospatial analysis may outpace Esri's current offerings.
  • Data privacy regulations could increase compliance costs for Esri.

What makes esri unique

  • Esri's ArcGIS is a leading platform in GIS and spatial analytics.
  • The company has a strong presence in government, business, and academic sectors.
  • Esri's partnerships enhance its offerings, like the Previsico flood forecasting collaboration.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Professional Development Budget

Hybrid Work Options

INACTIVE