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Full-Time

Senior Campaign Strategist

Customer Experience

Confirmed live in the last 24 hours

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Government & Public Sector
Enterprise Software
Social Impact

Compensation Overview

$104k - $166.4kAnnually

Senior, Expert

West Redlands, Redlands, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s in Marketing, Integrated Marketing Communications, Business, or a related field
  • 8+ years of experience working in channel marketing
  • Previous experience supporting strong integrated and digital marketing campaigns
  • Demonstrated success in managing multiple marketing campaigns simultaneously
  • Possess the ability to excel in a cross-functional team environment
  • Ability to engage with stakeholders at the executive level
  • Strong written and verbal communication skills
  • Ability to successfully lead projects and demonstrate strong problem-solving skills
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Communicate and collaborate. Elevate your network by fostering relationships with executive internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign and company success. Appropriately adapt your communication to each stakeholder.
  • Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals. Use expert evaluation, judgment, and interpretation to independently select a strategic course of action. Make decisions that align with company objectives and solve complex problems of a diverse scope.
  • Drive results. Begin with the end in mind and set clear goals for what your campaigns will accomplish.Utilize your research to lead strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge and frequently provide advice and direction to others to help move projects forward.
  • Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions to complex challenges.
  • Connect to your audience. Identify audience and approve messaging for various channels delivered through automated campaigns and advertising.
  • Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your division. Suggest creative alternatives to improve existing workflows.
  • Be an expert. Influence the application of existing principles and guide development of new policies and ideas. Mentor and develop junior members of the team. Regularly update the marketing leadership team on trends, metrics, solutions and strategy to drive successful campaign execution.

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing software that enables organizations to visualize and analyze spatial data. Its main product, ArcGIS, allows users to create detailed maps and perform spatial analytics to uncover relationships and trends in data. Clients from various sectors, including government, business, and academia, utilize Esri's technology for applications like urban planning and disaster response. Unlike many competitors, Esri offers a comprehensive suite of GIS tools and professional consulting services, helping clients effectively implement and maximize their use of GIS. The company's goal is to empower organizations to make informed decisions and optimize operations through the use of location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

N/A

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Simplify's Take

What believers are saying

  • Esri's continuous innovation, exemplified by the release of new editions of ArcGIS Pro and updated land cover maps, keeps it at the forefront of the GIS industry.
  • The company's global partnerships and recognitions, like the SAG award and collaborations with Azercosmos, highlight its influence and leadership in the field.
  • Joining the Esri Partner Network, as seen with Buzz Solutions, provides opportunities for growth and collaboration within a well-established ecosystem.

What critics are saying

  • The competitive landscape in GIS and location intelligence is intense, with new entrants and technological advancements posing potential threats.
  • Dependence on software licensing and subscription services may be vulnerable to market fluctuations and economic downturns.

What makes esri unique

  • Esri's long-standing expertise since 1969 and its flagship product, ArcGIS, set it apart as a pioneer and leader in the GIS and location intelligence market.
  • The company's focus on a wide range of applications, from urban planning to environmental monitoring, allows it to serve diverse sectors effectively.
  • Esri's robust ecosystem of partnerships, such as with VertiGIS and DTN, enhances its service offerings and extends its market reach.