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Lululemon and Fabletics sued by customers seeking refunds of tariff costs. April 6, 2026 Lululemon Athletica and Fabletics are facing reported class-action lawsuits from consumers demanding refunds for tariff costs they say the companies passed on. The activewear retailers join FedEx, Costco and several others as targets of proposed class actions seeking tariff refunds for consumers. See additional SGB Executive coverage at bottom. The lawsuits follow the Supreme Court's February 20 ruling that President Trump did not have the authority to impose tariffs under the emergency powers law he relied on for many of the tariffs he imposed. As in other suits, the plaintiffs who sued Lululemon on March 27 in the U.S. District Court for the Eastern District of Michigan are claiming unjust enrichment, that the company unfairly received a benefit at consumers' expense. "Lululemon should not be permitted to retain the funds consumers paid above and beyond what they would have absent the IEEPA tariffs," the plaintiffs wrote. "The money belongs to Plaintiffs and the Class, and Lululemon is obligated to return it." The suit points to past statements from company officials who said Lululemon would increase prices due to the tariffs. Court documents state Lululemon could be entitled to roughly $240 million in refunds from the federal government. No reimbursement process has been established. "This presents an obvious problem," the complaint states. "Although Lululemon will recover tariff refunds on the tariffed goods it sold, its customers bore the economic brunt of these tariffs by paying higher prices Lululemon admittedly set because of the IEEPA tariffs," the plaintiffs wrote. "The risk of Lululemon obtaining double recovery is therefore imminent." The plaintiffs include Joshua Neuman, Bobby Kelley, Jessica Kelley, and Ronald Kenneth Buckman, III. Fabletics is facing a class action lawsuit filed in an Illinois state court. In that lawsuit, Chicago resident Norah Flaherty similarly alleges that Fabletics' customers have been injured by the unlawful tariffs and that the apparel company passed those costs along to them. As companies rush to seek full refunds of the trade duties they paid, Fabletics "will have been provided a windfall as a result of having charged consumers for the collection of unlawful IEEPA tariffs," while customers will not receive any benefit, the complaint alleges. "Defendant's retention of money obtained from charging consumers for IEEPA tariffs offends public policy, is oppressive and causes substantial injury to consumers by depriving those consumers... of the cost of the unlawful IEEPA tariffs," Flaherty claims. The lawsuit is seeking a refund for all the customers who covered the bill in their purchase prices. Image courtesy Lululemon See below for additional SGB Executive coverage of tariffs and consumer lawsuits:

Fabletics to open this summer in Tanger Outlets Fort Worth. By Gabby Bailey | 9:51 AM Apr 2, 2026 CDT Updated 9:50 AM Apr 2, 2026 CDT The new Fabletics store in Tanger Outlets Fort Worth will be located next to Kate Spade New York. (Cody Thorn/Community Impact) A new Fabletics store will open in Tanger Outlets Fort Worth early this summer. What's happening A representative with Tanger Fort Worth confirmed that a suite in the outlet mall is being retrofitted for Fabletics. According to a filing with the Texas Department of Licensing and Regulation, the store renovations will cost $350,000 and be finished by May 7. Fabletics sells workout gear, lounge sets and accessories for men and women. The company website states there are more than 120 locations globally, including storefronts in Southlake and Plano. The new store will be located next to Kate Spade New York. What else? Tanger Outlets Fort Worth also announced a new Park Place amenity that features shaded seating, turf, new lighting and Texas-themed murals. The space is located between Nike and Polo Ralph Lauren. The outlet center will host a ribbon-cutting at 11:30 a.m. April 15 to commemorate the new space and will have community events April 18-19, including a bee workshop, ladybug release, crafts and face painting. * Fabletics opening early summer * 15841 N. Freeway, Ste. 1108, Fort Worth * www.fabletics.com Gabby joined Community Impact in August 2024 and is the editor for Denton and Keller-Roanoake-Northeast Fort Worth editions. She graduated from the University of Georgia with a degree in journalism and lived in Georgia and North Carolina before moving to Dallas-Fort Worth. Prior to joining Community Impact, Gabby worked in sports media with organizations such as Hendrick Motorsports, STATS Perform and Turner Sports. When she's not writing, she enjoys spending time with her family, attending all sorts of sporting events, watching college football, reading, baking and traveling. Tips and feedback are welcome at [email protected]. Thanks for reading! Daily news about your community is free, and your support is invaluable. Give $10 now towards CI's journalistic mission across Texas.

Fabletics launches denim as the athleisure trade loses steam. Key Points * Fabletics is launching its first denim collection, signaling the red hot athleisure market is starting to slow down. * The athletic wear company, which earned more than $1 billion in revenue last year, said denim is on an upswing and consumers are dressing up again, but looking for comfier options. * "We've had over a million of our customers tell us that if Fabletics offered denim, they'd be highly interested in it, and that's really what got us started," Fabletics co-founder and CEO Adam Goldenberg told CNBC in an interview. Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure category is starting to slow down. The collection, launching online and in select stores on Thursday, will include 11 styles and seven washes across both women's and men's. Items will be priced between $79.95 and $174.95, depending on whether shoppers are members of Fabletics' subscription program. "We've had over a million of our customers tell us that if Fabletics offered denim, they'd be highly interested in it, and that's really what got us started on our journey of expanding into the denim category," Fabletics co-founder and CEO Adam Goldenberg told CNBC in an interview. "We do believe denim is on an upswing. We've seen that, you know, we started [looking into denim] over two years ago, so it's the right time." Fabletics, which earned more than $1 billion in revenue last year, is expanding into denim as consumer preferences change. The "soft" type of dressing that became popular during the pandemic, featuring comfortable joggers, sports bras and hoodies, has fallen out of favor with some shoppers. Instead, as hybrid work begins to fade, many consumers are choosing to dress back up again and are opting for denim over leggings as the casual staple that works both on the weekends and at the office. While the athleisure market is still expanding, that rate of growth has wobbled in North America, data from market intelligence company Euromonitor International show. The sports apparel market is projected to grow 2.3% in North America in 2026 from 2025, down from 3.1% between 2023 and 2024. Meanwhile, the denim market is expected to grow 2.1% this year, up from 0.7% between 2023 and 2024. Globally, the athleisure market grew 2% last year while the denim market grew 4%, according to separate figures from GlobalData. "What we found coming out of the pandemic is like, comforts become king," said Goldenberg. "So even now, as consumers are, I would say, dressing up more they're still wanting to do it in a way that feels good and is more comfortable, right? And we heard that very loudly from our customers when we were developing denim." The U.S. has fallen in and out of love with denim for decades, which has plagued fashion and led major apparel companies like Levi Strauss, American Eagle and Gap to structure their businesses so they're not as exposed to changing styles. Each company is a market leader in denim, but they also have their own athleisure brands, which shields them from shifts in fashion. Changing trends have proven more difficult for niche players like Lululemon, which boomed during the pandemic and is now falling behind as denim reigns supreme again. Lululemon has worked for several years to expand outside of its core yoga pant assortment into more lifestyle categories, including outerwear, T-shirts and made for work trousers, as fashion preferences shifted. The move has allowed Lululemon to increase its total addressable market, but some critics have said it's alienated Lululemon's core customers and contributed to a slowdown in growth in the retailer's core Americas market. Nike's former CEO John Donahoe grew the retailer into a roughly $50 billion brand by focusing on lifestyle and streetwear styles. While the strategy briefly led to growth, it ultimately contributed to a decline in market share because it distracted the company from its core, performance assortment. Now, Nike's new CEO Elliott Hill is working to refocus the brand on sports to win back that core, athlete consumer. Goldenberg disagreed that Lululemon's challenges came from expanding into new categories and instead said Fabletics, along with up and coming private athleisure brands Alo Yoga and Vuori, are taking market share from incumbents. He also said Fabletics' expansion isn't coming at the expense of innovation in its core athleisure products, either. "All these category expansions need to be 'and' and not 'and or' right?" said Goldenberg. "So we need to be doubling and tripling down on our innovation and activewear while we make sure that we're launching denim in a way that, like, is truly the best product out there." He added that Fabletics has already proven it can successfully scale into new categories, which has helped the company get ahead of schedule two years into its five-year plan of doubling revenue and quadrupling profits. In 2020, it launched a men's category, which is now more than a $300 million business, and its scrubs line, which has grown to $75 million in a little over two years. Goldenberg said activewear is still Fabletics' main priority, but category expansion will be critical in winning more sales from its current customers and acquiring new shoppers. "I'll give you scrubs as an example," said Goldenberg. "We're now bringing in thousands of new customers a month into the Fabletics family through them. First purchasing scrubs, but within 90 days, well over 50% of them have also purchased activewear."