Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

REEKON Tools

REEKON Tools

11-50 employees

Designs and manufactures advanced measurement tools

Industrial & Manufacturing
Consumer Goods

Mid, Senior

Boston, MA, USA

Position requires onsite presence in Boston, MA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Google AdWords
Data Analysis
Requirements
  • Understanding and willingness to learn customer roles, pain points, and applications
  • Experience in fast paced and dynamic environments
  • In depth experience on one or more of the above topics
  • Experience in DIY, Home Improvement, and/or construction a bonus
Responsibilities
  • Plan and execute the REEKON marketing strategy based on company level direction and best practices
  • Plan, execute, and manage PPC ad campaigns and experiments across Meta, Google Ads, Amazon and more while maintaining budgets and ROAS
  • Refine nurturing flows across email and web to capture email interest and convert to customers through sales channels
  • Set up tracking information for links for attribution across various platforms and effective reporting in analytics platforms
  • Research and refine REEKON Tools SEO presence across the internet and optimize copy across website and other REEKON platforms while discover optimization opportunities
  • Stay up to date on industry trends, marketing best practices, and provide recommendations for new initiatives to undertake as a company
  • Work with our graphic, web, and content team to craft emails, landing pages, ads, and more
  • Develop marketing emails and automation works for emails based on customer behaviors and actions
  • Compile and maintain regular marketing analytics report, interpret data, and focused on presenting data and recommendations
  • Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions
  • Analyze trends and identify opportunities to capitalize on social media and category innovation opportunities

REEKON Tools focuses on improving the power and measurement tool industry by combining modern technology with traditional tools. Their main product, the M1 Caliber, is a measuring tool that attaches to saw fences and displays measurements on a large, backlit LCD screen. This device allows users to measure materials quickly and accurately, achieving precision within 0.02 inches (0.5 mm) and performing up to three times faster than traditional methods. REEKON Tools targets professionals in construction, carpentry, and fabrication who need reliable measurement solutions. Unlike competitors, REEKON Tools emphasizes direct sales and may partner with retailers to broaden their market presence. The company's goal is to enhance productivity and accuracy for professionals through their advanced measurement tools.

Company Stage

Seed

Total Funding

$3.7M

Headquarters

Boston, Massachusetts

Founded

2020

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The M1 Caliber's innovative features can significantly enhance productivity and accuracy for professionals, making it a highly attractive tool in the construction and fabrication industries.
  • REEKON Tools' focus on integrating advanced technology with traditional tools positions it well for future growth and market expansion.
  • The company's direct-to-consumer sales model allows for higher profit margins and direct customer feedback, fostering continuous product improvement.

What critics are saying

  • The reliance on a single flagship product, the M1 Caliber, could pose a risk if the product fails to gain market traction.
  • Competition from established power and measurement tool manufacturers could limit REEKON Tools' market penetration.

What makes REEKON Tools unique

  • REEKON Tools integrates modern technology with traditional fabrication tools, setting it apart from competitors who rely on conventional methods.
  • The M1 Caliber's patent-pending design offers unprecedented accuracy and speed, making it a standout product in the measurement tool market.
  • Direct sales and potential retail partnerships provide REEKON Tools with a flexible and scalable business model.

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