Full-Time

Tactical Marketing Coordinator

Confirmed live in the last 24 hours

REEKON Tools

11-50 employees

Provides digital tools for construction jobsites

Hardware

Industrial & Manufacturing

Mid

Cambridge, MA, USA

Required Skills

Sales

SEO

Marketing

Data Analysis

Requirements

Understanding and willingness to learn customer roles, pain points, and applications
Experience in fast paced and dynamic environments
In-depth experience in SEO, marketing emails, PPC ads, sales channel automations, data analysis, social media trends, and content creation
Experience in DIY, Home Improvement, and/or construction is a bonus

Responsibilities

Refine SEO presence and optimize copy across website and platforms
Create and develop marketing emails for global audience
Optimize PPC ads for REEKON products
Develop automations to enhance sales channels and information flow
Analyze data and compile into dashboards for decision-making
Identify social media trends and innovation opportunities
Draft and publish white papers, tutorials, and blog posts
Coordinate external customer-facing events like trade shows and jobsite outreach

Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment.

As the Tactical Marketing Coordinator, you will work hand in hand with our product, design, and engineering team to enhance REEKON Tool’s external presence as one of the hottest and most innovative brands in construction. As the first full time marketing role at a startup, this is an exciting opportunity to work on a variety of marketing activities to promote and grow one of the innovative companies in the construction and home improvement space.

With more than 20 million monthly impressions, millions of followers across social media, and hundreds of thousands of website visits, your work will quickly be put in front of our global audience as we continue to launch cutting edge tools.

The Job

Refine REEKON Tools SEO presence across the internet and optimize copy across website and other REEKON platform
Create and develop marketing emails to send to our global audience
Create and optimize PPC ads to promote REEKON products and initiatives
Develop automations to enhance sales channels and information flow to customers
Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions
Analyze trends and identify opportunities to capitalize on social media and category innovation opportunities
Draft and publish white papers, tutorials, and blog posts on REEKON applications
Contribute to social media operations
Coordinate external customer facing events including trade shows, jobsite outreach, and influencers.

Your Background

Understanding and willingness to learn customer roles, pain points, and applications
Experience in fast paced and dynamic environments
In depth experience on one or more of the above topics
Experience in DIY, Home Improvement, and/or construction a bonus

Even if you don’t check every box mentioned above, we still strongly encourage you to apply! At REEKON Tools, diversity is a cornerstone of the business we are building. We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For any questions - please email us at [email protected]

REEKON Tools

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Website

View Company Profile

REEKON Tools offers a digital ecosystem for connected jobsites, providing digital measuring and execution tools to streamline data sharing and enhance productivity for construction professionals. The company integrates modern technologies with traditional fabrication tools, including Bluetooth connectivity for fast, pencil-less measurement capture and the ability to calculate, layout, and share digital measurements and plans across the jobsite.

Company Stage

N/A

Total Funding

$4.3M

Headquarters

Boston, Massachusetts

Founded

2020

Growth & Insights

Headcount

6 month growth

↑ 13%

1 year growth

↑ 13%

2 year growth

↑ 88%