Fujifilm Corporation is the main operating and manufacturing arm of the Fujifilm group, applying its precision chemistry, nanotechnology, and optical engineering to deep-tech and life sciences. It runs Bio CDMO facilities that manufacture biopharmaceuticals and vaccines, makes advanced materials like photoresists and chemical slurries for semiconductors, and develops AI-powered diagnostic imaging devices, endoscopes, and ultrasound systems, while also selling INSTAX cameras and X-Series products. It differentiates itself by applying a long history of precision manufacturing at scale across life sciences, materials, and medical devices rather than focusing on a single niche. Its goal is to turn strategic capabilities into tangible products that advance healthcare, electronics manufacturing, and imaging, maintaining leadership in precision manufacturing and applied science worldwide.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
1934
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Fujifilm's Instax Square lineup gets a well-rounded, moodier new camera. Oct 13, 2026 Fujifilm has announced the Instax Square 2 instant camera, the latest addition to the company's popular, iconic Instax Square family of products. The Instax Square 2 features a fresh, familiar look. Fujifilm describes the redesigned camera as "clean" and "sculpted," and those seem like fair descriptors. The camera has a chunky, smoothed plastic body with engraved grip textures. These vertical lines match the vertical engravings around the large front lens. Compared to 2020's Instax Square SQ1, the Square 2 is quite similar but significantly smoother around the edges. Whereas the SQ1 is boxy, the Square 2 is a bit more bubbly. The camera weighs 450 grams (just under a pound) without batteries or film loaded and is 139 x 119.5 x 71 millimeters (5.5 x 4.7 x 2.8 inches). Speaking of batteries, the camera takes four AA-size batteries, which should be sufficient for shooting 30 Instax Square film packs with 10 shots each. Speaking of the lens, it is a 66.75mm f/12.6 lens with a pair of elements. Given the 62 x 62mm image area on Instax Square film, the lens is roughly equivalent to a 32mm lens on a full-frame camera. The camera features a reverse Galilean viewfinder with 0.4x magnification and a central target spot. It features a built-in selfie mirror and a classic xenon flash unit. The lens has three focus modes, Standard, Close-up, and Landscape, with a focus range from 0.3 meters (0.98 feet) to infinity. "Our instax Square products have always brought the classic style and symmetry many instant photographers seek when making images," says Bing Liem, division president, Imaging Division, Fujifilm North America Corporation. "Not too big, not too small, a new Square camera option has been sought after for some time by our consumer base, so we're excited to bring it to them with a brand new look and features not before seen in our Square lineup," Liem continues. The camera has Automatic Exposure and Automatic Flash options, a new Mood Filter Switch that lets users adjust the overall color, tone, or mood of their photos, and intuitive twist-to-operate controls to swap between shooting modes. There are two "Mood" filters: Cool or Warm. Users can also stick with the classic Instax look. The Fujifilm Instax Square 2 instant film camera comes in three colors, Slate Blue, Misty White, and Brick Red, and is $119.95 in the United States and $139.99 in Canada. Fujifilm says the camera will begin shipping in late October. Alongside the new Instax Square 2 camera, Fujifilm has also unveiled new Instax Square Soft Haze instant film. This new film reduces saturation and contrast, promising a softer look for photos with diffuse, glowing lights. One pack of 10 shots is $18.99 in the United States and $16.99 in Canada, reversing the typical price situation. Image creditsFujifilm Affiliate Disclosure PetaPixel articles may include affiliate links; Petapixel may earn a commission if you buy through one. Love PetaPixel? Unlock Premium Perks. Discussion
The popular Instax Square just got an overhaul. The Fujifilm Instax Square 2 adds moody colors to instant film with the flick of a switch. Published 4 hours ago The Instax Square 2 brings a simple design, zone focusing, and a clever built-in filter set to instant film Shooting film is all about the retro colors - but Fujifilm's new square format shooter levels up its color game with built-in blue and orange filters. The Fujifilm Instax Square 2 is an instant film camera with classic square prints and a surprisingly easy set of features. Announced late on October 13, the Square 2 ends a three-year gap since the last square-format shooter from Instax, the SQ40. Instax's square cameras have been hard to find in many regions, with Fujifilm Japan apologizing earlier this year when production couldn't keep up with orders for the six-year-old original SQ1. Now, the Instax is back with a new model, along with a new film, Instax Square Haze, which is designed for reduced contrast and a softer look. The Instax Square 2 is almost fully automatic. The exposure is fully automatic, and the flash can't be turned off. But photographers do need to remember to twist the dial on the lens to close-up, standard, or landscape mode to get the subject in focus. While built for simplicity rather than advanced controls, there is one unusual creative tool built in. Flipping a switch on the front of the lens adds a blue or orange filter across the lens. The blue filter creates moody shots that feel a bit more hazy with cooler colors. The orange filter, meanwhile, adds a pop of warmth - I didn't want to turn it off when out snapping photos of fall colors. While serious photographers may have been hoping for something with controls more along the lines of the Instax Mini, the Square 2 is simple enough that I think even older kids could use it. The built-in filters add more mood to the already charming instant film. I've shot with several Instax cameras. The Square 2's larger film format comes with a much chunkier camera than the options from the Instax Mini series. It's a 450g / 15.9-ounce camera without the film or batteries loaded. Like the Instax Mini SE, the Square 2 also uses replaceable AA batteries instead of a rechargeable one. The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!
Fujifilm plans $18 million Mesa expansion to boost semiconductor materials production. By Jeff Gifford - Digital Editor, Phoenix Business Journal Oct 13, 2026 Updated Oct 13, 2026 2:56pm MST Preview this article 1 min The East Valley expansion by Fujifilm will add capabilities for specialized materials used in advanced semiconductor manufacturing. Operations begin in 2027. Don't Stop Here - Continue Reading For $1 Per Week Secure 4 weeks of award-winning news and trusted insights Subscribe for only $4 Thursday, November 12, 2026 Fastest Growing Companies Awards Honoring the fastest-growing business in Phoenix! Join Azindprop in recognizing these businesses for the incredible work they do and their dedication to the investment of its state!
Fujifilm to expand CMP slurry production capacity in the U.S. FUJIFILM Corporation will expand its semiconductor materials business by enhancing production facilities for copper interconnect CMP (Chemical Mechanical Planarization) slurries at the FUJIFILM Electronic Materials U.S.A., Inc. production site in Mesa, Arizona. Fujifilm will also establish new production facilities capable of multi-product manufacturing of CMP slurries for diversified semiconductor manufacturing processes, including advanced packaging applications. The investment, totaling $18 million USD (approximately ¥3 billion), addresses increasing demand for copper interconnect CMP slurries, and supports long-term growth in advanced logic, advanced memory and advanced packaging applications. "The advanced semiconductor market has entered a period of significant growth, driven by the rapid expansion of demand related to artificial intelligence," says Brian O'Donnelly, president & CEO, FUJIFILM Electronic Materials U.S.A., Inc. and corporate vice president, FUJIFILM Corporation. "As global semiconductor demand continues to increase, demand for CMP slurries - an essential material used in advanced semiconductor manufacturing - is also growing." In particular, demand for CMP slurry for copper interconnects, a product for which Fujifilm has a leading global market share, is increasing in the advanced logic and memory sectors. In the United States, major semiconductor manufacturers continue to invest in new and expanded production facilities, resulting in high demand for semiconductor materials. In response to these market conditions, FUJIFILM Electronic Materials U.S.A., Inc will expand its CMP slurry production in Mesa, Arizona. In addition to expanding capacity for copper interconnect CMP slurries used in BEOL processes, Fujifilm will establish new production facilities capable of manufacturing a wide range of CMP slurry products for FEOL, MOL and advanced packaging applications, including hybrid bonding. The new production facilities will serve as a bridge between product development and commercial manufacturing, enabling technologies developed at the Arizona site's global CMP slurry R&D center to be transferred quickly into mass production. The expanded production line is scheduled to begin operations in 2027. Once operational, CMP slurry production capacity at Fujifilm's Mesa facility will further support medium- and long-term growth in demand. Going forward, Fujifilm will continue to provide a broad portfolio covering nearly all semiconductor manufacturing processes, from leading-edge to legacy nodes. Leveraging its global manufacturing network across Japan, the United States, Europe and Asia, together with its strong R&D capabilities, Fujifilm will offer one-stop solutions that help address customers' challenges and contribute to the continued development of the semiconductor industry. Shannon, writes, edits and produces Semiconductor Digest's news articles, email newsletters, blogs, webcasts, and social media posts. She holds a bachelor's degree in journalism from Huntington University in Huntington, IN. In addition to her years of freelance business reporting, Shannon has also worked in marketing and public relations in the renewable energy and healthcare industries.
Fujifilm X-Half gets new firmware update. Fujifilm has released firmware version 2.00 for the X-Half, bringing several improvements to the little digital half-frame camera, including faster performance, a new creative filter and more flexibility in its Film Camera mode. One of the biggest complaints about the X-Half since its launch has been its somewhat sluggish operation, particularly when starting the camera or taking several photos in quick succession. With this update, Fujifilm is addressing some of those issues through software, suggesting that at least part of the problem was not necessarily down to the hardware itself. According to Fujifilm, the update reduces startup time and the delay between consecutive shots, while also improving autofocus speed. The company has not provided any actual measurements, however, so time will tell how much faster the X-Half feels in everyday use. There is also a new Soft Glow filter in the image quality settings, which softens bright highlights and adds a glowing effect to lighter areas of a photo. The other big addition concerns the X-Half's Film Camera mode, which is designed to recreate the experience of shooting with analog film. Instead of being limited to the previously available roll lengths, you can now choose 12 or 24 exposures, making it a little easier to finish a virtual roll without having to take quite as many photos. Beyond that, Fujifilm has included a few minor bug fixes. Firmware version 2.00 is available now as a free update for the Fujifilm X-Half.