Full-Time
B2B Martech Capability Lead
Remote
Confirmed live in the last 24 hours
Dentsu
5,001-10,000 employees
Global marketing and advertising agency
Senior, Expert
Remote in USA
This is a remote role with some travel.
- 10+ years of experience developing successful MarTech strategies that improve measurable results.
- 6+ years of experience in B2B marketing, lead generation, and Account-Based Marketing (ABM).
- Consultative experience explaining complex concepts and strategies to clients and company partners.
- Expertise in Marketo or similar marketing automation platforms, including campaign setup, audience segmentation, and reporting.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- You will provide strategic leadership using insightful influence for the B2B MarTech division, aligning with our goals and client needs.
- You will design and implement the latest MarTech solutions for B2B clients using platforms like Marketo to enhance lead generation, customer engagement, and revenue growth.
- You will lead the development of Account-Based Marketing (ABM) technology offering, including audience segmentation, personalized content creation, and targeted outreach programs.
- You will be a trusted advisor to clients, providing expert guidance and vision on MarTech strategies, technology investments, and optimization opportunities to maximize return on investment.
- You will collaborate with creative, content, and analytics teams to deliver integrated marketing campaigns and seamless client experiences.
- You will stay up to date with the latest trends and innovations in B2B MarTech, evaluating new technologies and approaches to enhance our service offerings and maintain a competitive edge.
- You will establish indicators and performance metrics to track the effectiveness of MarTech plans, providing regular reporting and insights to clients and company partners.
Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.
Company Stage
M&A
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
N/A
Simplify's Take
What believers are saying
- Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
- The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
- Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.
What critics are saying
- The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
- Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.
What makes Dentsu unique
- Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
- Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
- Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.