Brand Communications Insights Manager

Corporate Communications is building its Data & Analytics capability to become a data & insights driven function. This will involve developing a robust monitoring setup, as well an insights creations muscle and performance measurement processes and reports for the company's brands at a Global and North America scope.

The Brand Comms Lead will work with all senior stakeholders in Brand Comms to drive implementation and adoption of phase 1 (setup) of the Comms Insights transformation journey. The lead would be the SME and trusted advisor to North America brand comms (PBNA and PFNA) and for Global Comms (Global Foods Group and International Beverages).

• Drive insights for North America Brand Comms & Global Brand comms business
  • Serve the NA brand communications agenda and drive operational excellence in distilling key insights to the business
  • Work closely with the Corporate & NA Communications Insights leadership team to identify and build synergies between backend data build and business requirements
  • Managing and influencing senior stakeholders across the business
  • Collaborate on RepTrak Corporate Reputation workstream led by Corporate & NA Comms Insights lead and, together with International Insights lead, in the Comms D&A capability.
• Act as Insights counsel for the different business units
  • Brief the agency for NA Brand comms requests within the specified contract
  • Build insight reports for GFG and IB briefs by working directly with the business partners and connecting with the agency to ensure the right data is available at the backend
  • Disseminate Corporate Reputation insights to key business partners
  • Proactively uncover insights that unearth new market opportunities or help to mitigate risk
• Drive execution excellence for NA brand comms & Global brand comms
  • Delivery of market, portfolio, and brand level analysis (utilizing agency delivered dashboards, templated decks, and reporting tools)and leverage business intel to incorporate considerations beyond data into insights 
  • Develop robust explanations of business performance, drivers, and optimization opportunities which lead to insights-led decision making 
  • Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
  • Champion the D&A function via sharing of best practices across Comms and internally within D&A
• Performance measurement
  • Lead the development of a measurement framework holistically and bring the Brand Comms lens into the equation to find ways to track and measure the way communication has a positive impact on the brands’ objectives.
  • Become the performance measurement referent for Corporate and NA Communications.
  • Roll out and implement the measurement framework to assess the effectiveness of the brand communications executed.

Compensation and Benefits:

• The expected compensation range for this position is between $102,800 - $172,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• An experienced Insight or Analytics professional with experience in a leading consumer goods company. 5 years of experience
• High degree of familiarity with social & media listening, performance measurement. Excellent communication skills, both verbal and written, along with the ability to influence and demonstrate confidence in communications with senior level management
• Strong leadership, organizational and interpersonal skills. Comfortable managing trade-offs and resolving conflict. Experience managing a culturally diverse senior stakeholder group.
• Experience in building a high performing and highly engaged team
• Strong project management skills; track record of overseeing a portfolio of transformation projects, gained in PepsiCo, a similar scale corporate or as an external consultant.
• Experience at managing multi-country / functional projects.
• Self-motivated/self-starter with the ability to work independently.
• Change management experience including comms, HR and legal processes, IT set up and transition.
• Flexibility in adjusting & reprioritizing to meet changing needs in a fast-paced environment. measurement frameworks, and inclination towards data storytelling

Differentiating Competencies Required:

• Excellent Stakeholder Management capabilities
• Effective in an evolving and ambiguous environment, including use of effective collaboration, negotiation, and influencing skills to achieve objectives and resolve issues
• High organizational agility to navigate a complex, networked organization  
• Embraces change and ambiguity 
• Inclusive, collaborative with global empathy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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