Brand Marketing Manager

Job Description

Would you like to join us and contribue to the opening of our Mama Shelter Lake Como ?

You must be fluent in Italian as well as English. Please send an English version of your CV.

THE MISSION? 

Ready to elevate Mama Shelter’s brand to new heights? 🌟✨ 
We’re searching for a creative and proactive Marketing Manager to join our vibrant team 🌟and drive our marketing and PR efforts. If you’re passionate about media relations, event planning 🎉, and supporting our F&B and sales teams 📈, this 360° role is perfect for you! 

Develop the exposure of Mama Shelter brand 🌞 

• By receiving brand guidelines from HQ, you create your local marketing strategy 🧠 to promote Mama Shelter Lake Como as the must-visit lively and cultural venue.  

• Create and update in-house communication materials (posters, menus, flyers, collaterals, etc.). 

Reporting & Coordination 🤝 

• Track and analyse 🎯 the impact of your marketing actions (social media performance, PR coverage, event results). 

• Align with the central Brand team to ensure a one consistent voice across the world. 

Content & Social Media 📲 

• Define and roll out the social media strategy for the hotel and its outlets in the local market. 

• You are the pen 🪶 and the brush 🖌️ of Mama Shelter for the visual and editorial content you are going to publish on your local social accounts (Instagram, TikTok, Facebook, etc.). 

PR & Influence Relations 🗞️ 

• Time to show your social skills 🗨️ by identifying, meeting, and building relationships with local journalists, media, and content creator/influencers. 

• Press officer of Mama Shelter Lake Como📰, you can coordinate incoming requests and organise visits, press events, press trips or photoshoots at the hotel. 

Events 🎉 

• In the group, YOU are the one planning the trip! 🎫 Imagine, build and orchestrate an annual event calendar aligned with global activations and local trends. Dare the original and offbeat events. 

• As a theatre director, you’ll choose your artists and local collaborations but also handle logistics with F&B teams and external partners to deliver memorable events. 

Qualifications

MADE FOR YOU? ONLY IF…

• You’re the pro in tough situations: Always one step ahead, you stay calm and make the right call when things get tricky. 💪
• You’re as real as it gets: Integrity and professionalism are your middle names, and you always keep it 100% honest. 🌟
• Transparency is your thing: Your motives, methods, and goals are clear as day. No smoke and mirrors here! 🔍
• You own your oops moments: Mistakes happen – you own them, learn from them, and help the team avoid them next time. 🙌
• Business with a heart: You believe in doing things right, with honesty and fairness. No shortcuts. ⚖️
• You keep secrets safe: Confidentiality is your superpower. Sensitive info stays in the vault. 🗝️

YOUR LITTLE EXTRAS:

• You always follow through: When you commit, you deliver. Every time. 🚀
• Team player (and solo star): Whether you’re working with the squad or flying solo, you nail it. 👥🌟
• Your vibe is positive & approachable: You’ve got that energy that lifts the room, for both your colleagues and guests. 😊
• You know your people: You take the time to get to know your teammates and our guests. Relationships matter. 💬
• You’ve got everyone’s back: We’re all in this together – one big family making magic happen. 🤝✨

Additional Information

Next, we're sure you know the tune 🎶:

First melody: “At Mama, no AI! We review your application in person and take the time to understand your background. 🎧
First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm. 🤳
Chorus: Once you've passed the phone interview, we'll arrange a remote meeting 💻 or a meeting at Mama 🤝 to meet the Gang! 
Last verse: Naturally, you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.