Full-Time

Head of Campaign Insights

Confirmed live in the last 24 hours

eBay

eBay

10,001+ employees

Global online marketplace for buying and selling

Consumer Software
Consumer Goods

Senior, Expert

Company Historically Provides H1B Sponsorship

Toronto, ON, Canada

Job location is in Toronto, Canada.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Requirements
  • 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building and building consumer-obsessed organizations.
  • 8+ years leading campaign development research and measurement is required, including Extensive experience managing global qual and quant studies.
  • 5+ years in people development. Someone who loves developing and coaching others to help them realize their full potential.
  • Positive can-do, flexible attitude, understanding that the role is fast paced with tight timelines, ready to jump in and implement research alongside the team in a hurry, and resilient and adaptable in the face of changing plans or timelines.
  • Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from partners and manage healthy conflict.
  • Excellent communicator, with experience presenting to Senior level business partners.
  • Curious mindset with a passion for uncovering the “why”, and a deep understanding of and empathy for the consumer.
  • Experience in connecting the dots from disparate data to bring clear, insightful syntheses that drive business growth.
  • Expertise in working efficiently and effectively in a highly matrixed Global organization.
  • Excellent analytical, decision-making, negotiation, and problem-solving skills.
  • Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable. Bonus points if you love advertising!
Responsibilities
  • Lead a global team of Insights practitioners, with a dedicated focus on coaching and development.
  • Oversee all campaign development research and campaign measurement across various targets and categories.
  • Partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations, continuing to push towards winning creative that connects with consumers.
  • Synthesize and continuously issue best practices and campaign takeaways to further continuous improvement mindset.
  • Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.
  • Oversee brand health tracking across markets; workshop findings and recommendations with Marketing and Product teams to continue building the eBay equity.
  • Work closely with the GCI Leadership Team on specific initiatives and presentations.
  • Build strong relationships and influence throughout the Growth organization.

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or sell them at a fixed price through the 'Buy It Now' option. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

Company Stage

IPO

Total Funding

$6.5M

Headquarters

San Jose, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

10%

1 year growth

16%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Liberis for revenue-based financing can significantly boost small business growth on the platform.
  • eBay's focus on recommerce and sustainability, exemplified by initiatives like Recommerce Day, aligns with growing consumer trends towards eco-friendly shopping.
  • The company's continuous technological advancements, such as AI-driven personalized recommendations, enhance the shopping experience and can drive higher engagement.

What critics are saying

  • Dropping American Express as a payment option may inconvenience some users and potentially reduce transaction volumes.
  • The competitive e-commerce landscape, with major players like Amazon and Alibaba, poses a constant threat to eBay's market share.

What makes eBay unique

  • eBay's strong presence in the recommerce sector sets it apart from other e-commerce giants focused primarily on new goods.
  • The platform's commitment to inclusive entrepreneurship, with a significant percentage of women-owned small businesses exporting globally, highlights its unique social impact.
  • eBay's AI-powered personal shopping assistant and advanced promotional tools provide sellers with innovative ways to enhance their visibility and sales.

Help us improve and share your feedback! Did you find this helpful?