Full-Time

Head of Campaign Insights

Posted on 9/18/2024

eBay

eBay

10,001+ employees

Global online marketplace for buying and selling

Consumer Software
Consumer Goods

Senior, Expert

Company Historically Provides H1B Sponsorship

Toronto, ON, Canada

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building and building consumer-obsessed organizations.
  • 8+ years leading campaign development research and measurement is required, including Extensive experience managing global qual and quant studies.
  • 5+ years in people development. Someone who loves developing and coaching others to help them realize their full potential.
  • Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable. Bonus points if you love advertising!
  • Excellent analytical, decision-making, negotiation, and problem-solving skills.
Responsibilities
  • Lead a global team of Insights practitioners, with a dedicated focus on coaching and development.
  • Oversee all campaign development research and campaign measurement across various targets and categories.
  • Partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations, continuing to push towards winning creative that connects with consumers.
  • Synthesize and continuously issue best practices and campaign takeaways to further continuous improvement mindset.
  • Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.
  • Oversee brand health tracking across markets; workshop findings and recommendations with Marketing and Product teams to continue building the eBay equity.
  • Work closely with the GCI Leadership Team on specific initiatives and presentations.
  • Build strong relationships and influence throughout the Growth organization.

eBay operates as an online marketplace where individuals and businesses can buy and sell a wide variety of products, including electronics, fashion, collectibles, and more. The platform allows users to list items for sale, either through auction-style listings where buyers can place bids or through a 'Buy It Now' option for immediate purchase at a fixed price. eBay stands out from its competitors by offering a vast selection of products, a user-friendly interface, and strong protections for both buyers and sellers. The company generates revenue primarily through transaction fees charged to sellers, as well as advertising fees and subscription services for premium features. eBay's goal is to connect millions of buyers and sellers globally, making it easier for them to engage in commerce.

Company Stage

IPO

Total Funding

$6.5M

Headquarters

San Jose, California

Founded

1995

Growth & Insights
Headcount

6 month growth

7%

1 year growth

13%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • eBay's acquisition of GSI Commerce strengthens its global commerce partnerships.
  • The rise of social commerce offers eBay opportunities to engage younger demographics.
  • eBay's 'SpeedPAK Economy' service boosts its cross-border e-commerce capabilities.

What critics are saying

  • Integration challenges may arise from the GSI Commerce acquisition.
  • Limited auctions like the Nike SB Dunks could lead to customer dissatisfaction.
  • eBay SpeedPAK Economy may face competition from established local players in Japan.

What makes eBay unique

  • eBay offers a unique auction-style listing alongside 'Buy It Now' options.
  • The platform provides robust buyer and seller protections, enhancing trust.
  • eBay's vast product selection includes new, refurbished, and second-hand items.

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