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Senior Marketing Analyst
Network Affiliates Viator
Updated on 1/24/2023
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SQL
Tableau
Python
Excel/Numbers/Sheets
Requirements
  • Experience: 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a paid media agency, e-commerce or travel industry with experience working on Brand and Content Analytics, a data-based consulting role, or other data strategy type positions)
  • Education: Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Master's Degree a plus
  • Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment
  • Stakeholder management, strong organization, communication and interpersonal skills
  • Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)
  • Advanced SQL. You are comfortable with intermediate SQL: CASE, UNION, subqueries, and windows functions. You must be able to read others' code and provide feedback to improve the query quality (know best practices)
  • Basic proficiency in R/Python required. Must be able to read and understand others' code. Must be able to identify projects that can be performed using a statistical programming language and how to execute the project at a high level
  • Advanced proficiency in Tableau/visualization tool required. Must be able to design and build robust, error-free visualizations quickly. Able to lead the discussion around how a given analysis should be visualized
  • Confident with learning new tools, technologies, and methodologies
  • Ability to work with large datasets and summarize findings in a clear format
  • Lead innovation within the team. Create opportunities for bringing in new knowledge, such as reading groups, conferences, and other training
  • Ability to take in loose requirements, work independently, ask smart questions, and produce high-quality actionable insights
  • Ability to investigate data issues across all points of sale for booking and session data. Know how to follow data to identify the error and raise the issue to the appropriate teams
  • On top of data quality control in your business area, be able to identify and triage data issues and actively work to prevent/minimize data issues from happening (e.g. participating in data tracking planning and implementation for new feature releases)
  • Proficient in many statistical methods. Able to build complex statistical/machine learning models
  • Be a subject matter expert in your business areas. Know the business and data in and out. Stakeholders rely on your knowledge and experience to drive strategy
  • Attend industry-leading conferences and bring back new ideas. Be an innovation advocate and push senior management's buy-in on technology which increases productivity and improves analyses accuracy
  • Ability to run an analytics project independently. Able to break down complex business questions into small pieces and build an overarching framework. Effectively gather relevant information from stakeholders, run data exploration, seek feedback and deliver insights to drive actions
  • When necessary, reach out to other teams in a similar domain for ideas. Always keep yourself current with industry-leading technology and not be afraid of changing and improving
  • Understand the overall business strategic direction of the area and the company. Seek to make a meaningful contribution to that strategy via your analytics work. Drive insights with the manager's guidance
  • Consistently seek more efficient ways to run analyses. Never fully satisfied with the existing solution
  • 5-8 years of experience in a marketing analytics role, ideally at a paid media agency, fast-paced e-commerce company or travel industry within an international matrix environment
  • Top performer with a proven track record of success in monitoring and analyzing multi-million dollar brand marketing campaigns
  • A healthy passion for data and its ability to tell a story
  • Strong grasp and keen passion for marketing, travel and culture, and an understanding of the linear, digital, social media and entertainment space
  • Ability to manage multiple projects and deadlines while working across a wide range of stakeholders, including senior management, diverse departments and third-party analytics teams
  • Strong analytical, conceptual and problem-solving skills with the ability to work under pressure and to tight deadlines, with unwavering attention to detail
  • Proactive, not reactive, with the ability to work independently in a fast-paced environment, providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Strong interpersonal, verbal and written skills and proven ability to develop well-written documents and eloquently present
  • A start-up mentality, roll your sleeves up and get things done
  • Ability to turn large data sets into well-articulated arguments for change
  • Upskilled in Excel, SQL client, R/Python, Tableau and a few other useful tools of the data trade
  • Confident with learning new tools, technologies, and methodologies
Responsibilities
  • Supporting the execution of offer lead marketing campaigns from forecasting analysis, ongoing incrementality & LTV analysis, offer construct analysis, A/B analysis and brand uplift
  • Network Affiliates: Channel and partner analysis - identify opportunities for the channel, build trigger reports, channel & partner campaign/placements analysis, offer construct analysis, competitor reporting, MTA across the partner types + integrated solutions. Work with the Awin BI team on integrated tableau reports and the Viator data warehouse team to make improvements to our data APIs
  • Content partner: True value of content partners (MTA), brand uplift Vs revenue, partner analysis and campaign
  • Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making
  • Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams
  • Identify key success indicators and determine best practices for measurement and reporting. Own and automate the reporting tools
  • Assist with ad hoc queries and provide analytical support to our fast-growing business as it evolves
  • Be the go-to person for network affiliates' insights and be closer to the data than anyone else in the company
  • Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly and stay ahead
  • Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives
  • Understand strategic roadmaps and actively influence these, driving actionable change
  • Create concepts and justify business cases analyses to improve customer engagement and value metrics
  • Lead on the measurement of testing analysis to provide insights of true business impact, using deep dive to understand the results
  • Work with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available in-house
Desired Qualifications
  • Fluent with excel functions (LOOKUP, SUMPRODUCT, INDEX/MATCH); able to use MACRO is a plus
TripAdvisor

1,001-5,000 employees

Travel guidance platform
Company Overview
Liberty TripAdvisor Holdings' principal assets consist of its subsidiaries TripAdvisor and BuySeasons.