Marketing Strategist

About Parsec

Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible. 

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer’s front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.

The Role

As Parsec Automation continues to expand its global presence, we are seeking a strategic and data-driven Marketing Strategist (Customer) to help accelerate brand awareness, customer acquisition, and pipeline growth. This is a fully remote U.S.- based position responsible for developing and executing integrated marketing programs that engage target audiences, generate demand, and support revenue objectives.

The ideal candidate combines creativity with analytical thinking and has experience building and optimizing multi-channel marketing campaigns. Working cross-functionally with Product, Sales, Customer Success, and other stakeholders, you will translate market insights into compelling messaging and measurable marketing initiatives that drive business growth.

Key Responsibilities

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition.
• Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends.
• Analyze customer insights and market data to develop audience segmentation and targeted messaging.
• Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels.
• Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness.
• Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives.
• Support product launches by developing go-to-market messaging and promotional plans.
• Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance.
• Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities.
• Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

Qualifications

• Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.
• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role.
• Experience planning and executing multi-channel marketing campaigns.
• Strong understanding of demand generation, customer acquisition, and conversion optimization strategies.
• Experience conducting market research and leveraging customer insights to inform marketing decisions.
• Proficiency with CRM platforms and marketing analytics tools.
• Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
• Excellent written and verbal communication skills with experience developing customer-facing marketing content.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to work independently while collaborating effectively across cross-functional teams.

Preferred / Nice to Have

• Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions.
• Experience with marketing automation platforms and campaign management tools.
• Familiarity with SEO, SEM, paid digital advertising, and social media marketing.
• Experience with A/B testing and campaign optimization methodologies.
• Knowledge of product marketing and go-to-market strategy development.
• Experience with customer journey mapping and lifecycle marketing.
• Familiarity with marketing dashboards and ROI reporting.
• Experience working in a fast-paced, high-growth technology company.

Benefits

• $88,000–$114,000 base, plus bonus eligibility
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous paid time off and company holidays
• Professional development and career growth opportunities
• Collaborative and innovative work environment
• Opportunity to make a meaningful impact at a growing global software company

Location

This is a fully remote position based in the United States. Candidates must be authorized to work in the U.S. without current or future sponsorship.