Canada – Growth Insights Manager
Posted on 2/7/2024
PointClickCare

1,001-5,000 employees

Cloud-based healthcare software provider
Company Overview
PointClickCare's mission is to advance healthcare technology and make a meaningful impact on the lives of millions. The company is a market leader driving the transformation of healthcare vulnerable and complex populations through a broad, connected care network powered by deep insights with a commitment to value, outcomes and innovation.

Company Stage

Private

Total Funding

$231M

Founded

2000

Headquarters

Mississauga, Canada

Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

31%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
SQL
SEO
Salesforce
Marketing
Data Analysis
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
  • 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
  • Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
  • Experience in high growth, fast paced, heavily matrixed organizations
Responsibilities
  • Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals
  • Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
  • Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
  • Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
  • Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
  • Manage research projects using our data to create business plans that inform our growth strategy
  • Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
  • Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies
Desired Qualifications
  • B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
  • Measurement, reporting and analytical techniques and their application to marketing challenges
  • Strong understanding of UI/UX
  • Marketing analytics technology
  • Revenue Marketing metrics
  • Experience with Google Analytics
  • SEO
  • SEM
  • Funnel metrics
  • SQL
  • BI tools
  • Salesforce dashboards
  • B2B Marketing channels