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Foot Locker launches "It Always Will Be Foot Locker," a new brand platform celebrating more than 50 years at the center of sneaker culture. Aug 07, 2026, 09:00 ET A cinematic tribute to the people, stories, and moments that continue to shape sneaker culture NEW YORK, Aug. 7, 2026 /PRNewswire/ - Foot Locker today unveiled It Always Will Be Foot Locker, a new brand platform that reflects the Company's enduring role at the center of sneaker and basketball culture. Anchored by a two-minute brand anthem narrated by Method Man, the campaign marks the next chapter in Foot Locker's brand evolution, honoring the iconic stories, defining moments, and cultural influence that have shaped sneaker culture for more than five decades and continue to drive it forward. Created in partnership with creative agency Someplace, the hero film brings iconic chapters in sneaker culture to life, showcasing the lasting influence of some of the most iconic footwear ever made. From the arrival of the original red-and-black Air Jordan 1 in 1985 and the timeless tennis legacy of the adidas Stan Smith, to the return of the legendary Converse Weapon in 1986, the appeal of the New Balance Grey styles, and the cultural mainstay of the iconic Nike Air Force 1, each scene highlights the powerful role sneakers play in self-expression across generations. Across every era, the Foot Locker Striper remains a constant, symbolizing the brand's longstanding role connecting sneaker enthusiasts with the products, brands, and communities that continue to shape culture. "For more than 50 years, Foot Locker has given sneaker culture a true home, helping define its iconic moments and milestones," said Brett O'Brien, SVP, Chief Marketing Officer at Foot Locker. "It Always Will Be Foot Locker is our love letter to that legacy and to the generations of customers and communities who have shaped it alongside us. It celebrates where sneaker culture has been, reflects where it is today, and inspires the next generation to write the next chapter with us." "As someone who has been part of sneaker culture for decades, this project felt personal," said Method Man. "Sneakers have always been bigger than footwear. They represent where you're from, what inspires you, and the moments that shape you. That's what makes this campaign so authentic. It celebrates the culture that's brought people together for generations while reminding us that the next chapter is still being written." The debut film marks the launch of an integrated campaign spanning broadcast, social, digital, out-of-home and in-store, bringing the platform to life across culture. Foot Locker is continuing to elevate the voices and stories that define sneaker culture through the recent launch of Sole Stories, a short-form documentary series created in partnership with Hartbeat, the global entertainment studio and distribution network. The 36-episode series spotlights creators, tastemakers, and sneaker enthusiasts as they share the sneakers that have shaped their journeys, from long-sought grails to pairs defining milestones and memories. Rolling out throughout the fall across social, digital, influencer, and in-store channels, Sole Stories extends the It Always Will Be Foot Locker platform by celebrating the deep emotional connections people forge through sneakers and the stories they carry across generations, reinforcing that sneaker culture is built as much on personal memories as it is on iconic moments. About Foot Locker Foot Locker is a leading footwear and apparel retailer. With a global presence across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture. SOURCE Foot Locker, Inc.

Schuh appoints ex-Foot Locker exec Tomas Petersson as new president. Schuh has appointed Tomas Petersson to succeed Colin Temple as president, ahead of Temple's retirement. Petersson will join the footwear retailer at the end of July and will work closely with Temple over the coming months to ensure a smooth transition. With extensive footwear experience, he has previously held senior executive roles at Foot Locker, Intersport and Puma. In his new position, he will report directly to Andy Gray, chief executive of Journeys Global Retail Group. Temple has been with Schuh for 38 years, having joined the business as a merchandiser in 1988. He then rose through the ranks to managing director before being named president 15 years ago. Gray said: "Colin's leadership has helped shape Schuh into one of the UK's leading footwear retailers, and I want to thank him for his extraordinary contributions to the business for nearly four decades. He leaves behind a strong team, a distinctive brand and a business that is well positioned for continued success. "As we look ahead, Tomas' global experience and proven ability to grow retail businesses make him the right leader to build on that momentum while advancing our shared strategy across the Journeys Global Retail Group." Temple said: "I have every confidence that Tomas is the right person to lead the business into its next chapter. "Serving as Schuh president has been the privilege of my career. I am incredibly proud of what The Retail Bulletin has achieved, and I want to sincerely thank the people at Schuh for their dedication, hard work and friendship. "While I look forward to the next chapter, I leave knowing the business is in great hands and has a bright future ahead."

Genesco sets leadership change at Schuh. July 27, 2026 Genesco has appointed Tomas Petersson, who formerly led Foot Locker EMEA, as president of its UK-based Schuh banner. Petersson succeeds Colin Temple, who is retiring after a 38-year tenure with the company. Most recently, Petersson, shown right, was Foot Locker's senior vice president and general manager, EMEA, leading the company's largest international business. Previously, he held other senior leadership positions at Foot Locker, including global general manager of Atmos, the company's premium sneaker business, and vice president and general manager, Asia for Foot Locker. Prior to Foot Locker, Petersson served as chief commercial officer and executive board member at Intersport Sweden and held several international roles at Puma. Petersson will join Schuh in late July and work closely alongside Temple over the coming months to ensure a seamless transition. "I am honored to join Schuh and the Genesco family at such an exciting time. I would like to thank Andy Gray and the leadership team for the opportunity and the confidence they have placed in me. Colin and the team have built an outstanding business with a unique culture, exceptional people and strong brand partnerships," said Petersson. "I look forward to building on that foundation, accelerating growth, strengthening our footwear strategy, and delivering an even better experience for our customers, colleagues and brand partners." Genesco said, "Temple, shown left, has been an integral part of Schuh for nearly four decades, including the last 15 years as president." Joining the business as a merchandiser in 1988, he was promoted to managing director in 2002, before being named president of Schuh. Genesco said, "Under Temple's leadership, Schuh strengthened its position as one of the U.K.'s leading footwear retailers, building market-leading omnichannel capabilities, deep and trusted brand partnerships, and a distinctive retail experience for customers. He leaves behind a business with a strong foundation, well positioned to continue growing both on the high street and online." "Colin's leadership has helped shape Schuh into one of the U.K.'s leading footwear retailers, and I want to thank him for his extraordinary contributions to the business for nearly four decades. He leaves behind a strong team, a distinctive brand and a business that is well positioned for continued success," said Andy Gray, Journeys global retail group CEO. "As we look ahead, Tomas' international experience and proven ability to grow retail businesses make him the right leader to build on that momentum while advancing our shared strategy across the Journeys Global Retail Group." "I have every confidence that Tomas is the right person to lead the business into its next chapter. Serving as Schuh president has been the privilege of my career. I am incredibly proud of what we have achieved, and I want to sincerely thank the people at Schuh for their dedication, hard work and friendship," said Temple. "While I look forward to the next chapter, I leave knowing the business is in great hands and has a bright future ahead." Petersson will report directly to Gray. Journeys global retail group brings together U.S. footwear retailer Journeys with Schuh and Canada's Little Burgundy under a unified leadership structure, uniting Genesco's youth-focused footwear businesses. The change comes as Schuh has been struggling in a promotional climate in the UK. In the first quarter, same-store sales at Schuh were down 9 percent, which was partly planned as the chain prioritized full-price selling and minimized markdowns. On an analyst call, Mimi Vaughn, chairman, president and CEO, said: "The strategy resulted in higher average transaction size, but pressured store traffic." Vaughn said, "Schuh is gaining better access and more depth in brands like Adidas, Nike and Asics and expects additional progress as part of the Journeys Retail Group." Genesco also closed five unprofitable Schuh stores in the quarter. Schuh has about 110 stores in operation in the U.K. Vaughn said, "We anticipate the Schuh turnaround will take longer than Journeys due to the tougher U.K. consumer environment right now and the need to pull back from promotional activity. But with sharpened customer positioning, we see the same opportunity to serve the style-led youth girl that we saw at Journeys. We also see bigger growth opportunities for these businesses together in the future with their shared brand relationships. We put out a tactical plan for Schuh in Q4, and in time, we are confident our approach will deliver improved results." Images courtesy Genesco