Full-Time
Product Marketing Lead
Confirmed live in the last 24 hours
Language learning app with gamified lessons
Compensation Overview
$113,050 - $234,000Annually
Senior
New York, NY, USA
- 5+ years of email marketing and email operations experience in consumer tech
- Excellent organizational and prioritization skills; ability to prioritize and complete multiple concurrent and time-sensitive requests
- Experience working closely with marketing, product, design, and engineering colleagues
- Proven track record of successfully developing and implementing creative, high-impact email campaigns
- Excellent written and verbal communication skills, with a strong attention to detail
- Experiment-first mentality; ample experience with A/B testing and email optimization
- Strong subject matter expertise, including base-level knowledge of deliverability; comfortable advocating for the long term vision of an email program
- Proficient in responsive HTML and CSS coding
- Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
- A love for outside of the box thinking; a creative approach to email content and problem solving
- Own our email and push communication channels to drive engagement with our learners
- Delivering creative newsletters and push messages that reflect our brand and product
- Partner with our Product teams to improve the effectiveness of lifecycle communications
- Be the channel expert and own email strategy and campaign execution to help achieve individual marketing team goals
- Create, implement, analyze and report on strategies (audience segments, workflows, experiments) to continuously improve performance to business KPIs
- Implement and execute a monthly marketing newsletter calendar in support of product launches and other team objectives
- Work with our Onboarding, Retention, and Reengagement teams to optimize our triggered flows by coming up with ideas and running experiments
At Duolingo, the integration of gamification and advanced data analytics into language learning not only makes the process engaging but also highly effective. The company stands out in its field due to its commitment to incorporating cutting-edge research and technology, involving insights from language learning scientists and artificial intelligence experts. This approach fosters a dynamic and intellectually stimulating workplace that encourages continuous innovation and improvement in the education technology sector.
Company Stage
IPO
Total Funding
$643.3M
Headquarters
Pittsburgh, Pennsylvania
Founded
2011
6 month growth
↑ 8%1 year growth
↑ 17%2 year growth
↑ 47%Benefits
Medical, dental, and vision for employees as well as eligible partners and dependents
Mental health benefits such as therapy sessions and coaching to support you to be your best self
Fertility benefits to support your family planning journey
Fully paid parental and adoption leave
Fully paid subscription to Care.com and paid backup days for dependents and your fur family
401(k) with generous match and immediate vesting
20 days of PTO, with two additional weeks off for winter break
Yearly professional development stipend
Transportation reimbursement for however you get to work
Lunch prepared daily by our in-house chefs
Annual international retreat for all full-time employees
On-site gym and massages
On-site game/break room