Paid Search Account Director

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.

Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

ABOUT THE ROLE

The Account Director is responsible for leading and managing agency resources to the delivery digital solutions so that all clients’ needs are met on time, to budget and to the highest standards of service. You will be responsible for both the strategic development of your client’s accounts and organization of your team, which includes an Account Manager and Account Analysts. You will be responsible for overseeing the quality of their work, career development and training needs.

KEY TASKS AND RESPONSIBILITIES 

Client Relationships

• Provide senior guidance and strategic support for your client

• Develop and maintain strong relationships with key clients

• Share knowledge, new platforms and industry developments 

• Grow revenue from key clients by increasing their investment in PPC, eCommerce or introducing new channels from other parts of the agency

Leadership & Management

• Provide effective support to Head of PPC and Head of Paid Media in maintaining standards, improving processes and streamlining delivery across the team

• Lead the delivery of PPC and eCommerce services in your team, ensuring a high quality of work that adheres to best practice and meets client expectations

• Ensure all finance, PO’s and budgets for all clients follow due process in the team

• Co-ordinate and delegate work amongst your team to ensure tasks are allocated effectively depending on skills and resource

• Manage your direct reports, including their development and training needs 

Service Delivery

• Be at the forefront of PPC and eCommerce by keeping up to date with industry news, new platforms and technologies

• Assist in the delivery of campaign work when necessary 

• Help in preparation for and attend sales pitches as required

• Lead and build required key client communications and deliverables eg. QBRs, campaign reviews and meetings

• Align strategy and ensure client needs are met with other teams across Reprise including wider PPC teams, other channels, new business and client services

Innovation & Initiative

• Develop imaginative, innovative and effective ideas and process improvements for your clients

• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency.

• Be a trusted, knowledgeable source of information and developments in search marketing
• Take a leading role in the PPC element of new business pitches and contribute to the development of our paid proposition and approach

ABOUT YOU

• At least three years’ working agency-side in Paid Search marketing, with at least one year at Director level

• Team management of at least two members of staff

• Experience managing PPC campaigns across multi-account MCCs in Google and Bing 

• Managed large budgets and delivering high performance for big brands

• Knowledge and/or experience managing eRetail campaigns on Amazon or Criteo

• Be a trusted, knowledgeable source of information and developments in search marketing

• Communicate effectively at all levels, both up and down

• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships

• Strong commercial acumen 

• Take responsibility for accounts, tasks, projects and people

• Able to work in high pressure environment and resolve client issues

• Competent and keen presenter with strong Powerpoint skills 

• Analytical, yet operate strategically, with understanding of the ‘big picture’ 

• ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
• Strong attention to detail

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: 

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch 
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)  
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest-free season ticket loan
• Paid time off for Volunteering 
• Group Income Protection 
• Life Assurance 
• Private Medical Insurance or Health Cash Plan (dependent on level) 
• Group Personal Pension Plan with matched contributions from 3-6% 
• Generous Parental Leave & Pay  
• Independent mortgage advice 
• Financial education 
• Employee Assistance Programme 
• Free eye tests 
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!