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Full-Time

Partner Marketing Manager

Updated on 10/2/2024

Agiloft

Agiloft

201-500 employees

Enterprise software for contract lifecycle management

AI & Machine Learning
Enterprise Software

Compensation Overview

$150k - $167kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
AWS
Marketing
Requirements
  • Minimum 6 + years of marketing experience in Partner Marketing, Field, Demand Gen, or Lead Gen at a B2B tech/SaaS company
  • 3+ years of marketing experience working within a B2B a partner ecosystem (MSPs, ISVs, VARs, etc.) leveraging partners to expand reach, deliver qualified leads, increase buyer engagement and pipeline
  • Proven success in executing partner campaigns and programs with measurable ROI metrics.
  • Professional presence with the ability to build strong relationships with internal and external stakeholders and partners.
  • Self-driven with and ability to manage multiple projects and priorities effectively.
  • Familiarity with marketing automation software, preferably HubSpot or Marketo.
  • Basic understanding of CRM solution – preferably Salesforce.
  • Excellent verbal and written communication skills.
  • Data-driven with experience owning goals, measuring and reporting on performance
Responsibilities
  • Create and build strong relationships with multiple partners. Develop a deep understanding of their business goals, assess their capabilities, ideate, create, and execute an annual Partner Marketing Plan that aligns Agiloft and our partners’ marketing strategies to drive demand and achieve our revenue targets.
  • Consult and guide partners, assist with their campaigns that are designed to increase awareness, capture, and create demand for Agiloft. Oversee and maintain Agiloft landing pages and inbound forms on partner websites such as Salesforce App Exchange and AWS Marketplace. Seek new and creative ways to integrate partner subject matter experts into Agiloft’s marketing. Facilitate partner participation in media and analyst opportunities, Agiloft owned and third-party events, research, case studies, presentations, webinars, podcasts, blogs, reports, eBooks etc. Simultaneously, seek ways to integrate Agiloft into our partners’ marketing efforts. Coordinate Agiloft and partner presence at events.
  • Be an active contributor, represent the needs of our partners, serve as their voice in internal marketing meetings. Find opportunities to leverage partners in our marketing efforts and vice versa. Be a trusted liaison working closely with Agiloft stakeholders and partner counterparts to ensure successful execution of our marketing initiatives.
  • Serve as a trusted collaborator and consultant advising our partners on marketing. Consult and inform the alliances team on partner marketing efforts. Work with brand, product marketing, content, and creative colleagues to ensure partner deliverables featuring Agiloft align with our brand, themes, and messaging.
  • Communicate marketing plans, expectations, and goals to partners, ensuring a clear understanding of joint initiatives and deliverables. Provide timely and relevant news about Agiloft and our products to our partners. Be proactive and responsive to partner managers. Share relevant partner news with marketing.
  • Manage multiple partner marketing activities per quarter using Asana. Create and assign tasks to your marketing colleagues and communicate deliverable status in the tool. Keep plans, notes, and calendars current.
  • Measure and monitor partner marketing activities. Work with MOPs to track metrics that matter and assess the impact of partner marketing monthly/quarterly/annually.
  • Leverage Agiloft’s partners to stay informed about industry trends, competitor activities, and our customers – feed this information back to the broader Agiloft marketing organization.
  • Other duties as assigned

Agiloft provides enterprise software focused on managing the entire lifecycle of contracts, from creation to renewal. Their software allows businesses to customize the system to fit their specific needs without extensive coding, enabling rapid deployment in just weeks. This flexibility is a key feature that sets Agiloft apart from competitors. They serve a diverse clientele, including small businesses, government agencies, and large corporations, through a subscription-based model where clients can use the software either in the cloud or on their premises. Agiloft also offers an unconditional guarantee on their software and implementation costs, showcasing their confidence in their product. Their goal is to deliver effective contract management solutions that enhance customer satisfaction and streamline business processes.

Company Stage

Private

Total Funding

$45M

Headquarters

Redwood City, California

Founded

1991

Growth & Insights
Headcount

6 month growth

0%

1 year growth

12%

2 year growth

25%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent majority stake acquisition by KKR and potential IPO indicate strong financial backing and growth prospects.
  • Agiloft's continuous innovation, including the launch of ConvoAI and AI Trainer, enhances its competitive edge and user experience.
  • Recognition as a Leader in the Gartner Magic Quadrant for four consecutive years underscores Agiloft's market leadership and reliability.

What critics are saying

  • The competitive landscape includes strong players like DocuSign, iCertis, and Ironclad, which could impact Agiloft's market share.
  • Rapid expansion and scaling, especially internationally, may pose operational challenges and strain resources.

What makes Agiloft unique

  • Agiloft's software is highly customizable and rapidly deployable, allowing businesses to implement and modify the system without extensive coding, unlike many competitors.
  • Their unconditional guarantee on both software and implementation costs is unique in the industry, reflecting their confidence in their platform's performance.
  • Agiloft's focus on integrating generative AI capabilities, such as ConvoAI and Prompt Lab, sets them apart in the contract management space.