Salary Range: 150000 to 167000 (Currency: USD) (Pay period: per-year-salary)

Job Responsibilities

• Partner Marketing: Create and build strong relationships with multiple partners. Develop a deep understanding of their business goals, assess their capabilities, ideate, create, and execute an annual Partner Marketing Plan that aligns Agiloft and our partners’ marketing strategies to drive demand and achieve our revenue targets.
• Partner Content, Campaigns & Events: Consult and guide partners, assist with their campaigns that are designed to increase awareness, capture, and create demand for Agiloft. Oversee and maintain Agiloft landing pages and inbound forms on partner websites such as Salesforce App Exchange and AWS Marketplace. Seek new and creative ways to integrate partner subject matter experts into Agiloft’s marketing. Facilitate partner participation in media and analyst opportunities, Agiloft owned and third-party events, research, case studies, presentations, webinars, podcasts, blogs, reports, eBooks etc. Simultaneously, seek ways to integrate Agiloft into our partners’ marketing efforts. Coordinate Agiloft and partner presence at events.
• Partner Champion: Be an active contributor, represent the needs of our partners, serve as their voice in internal marketing meetings. Find opportunities to leverage partners in our marketing efforts and vice versa. Be a trusted liaison working closely with Agiloft stakeholders and partner counterparts to ensure successful execution of our marketing initiatives.
• Collaboration: Serve as a trusted collaborator and consultant advising our partners on marketing. Consult and inform the alliances team on partner marketing efforts. Work with brand, product marketing, content, and creative colleagues to ensure partner deliverables featuring Agiloft align with our brand, themes, and messaging.
• Communication: Communicate marketing plans, expectations, and goals to partners, ensuring a clear understanding of joint initiatives and deliverables. Provide timely and relevant news about Agiloft and our products to our partners. Be proactive and responsive to partner managers. Share relevant partner news with marketing.
• Work Management: Manage multiple partner marketing activities per quarter using Asana. Create and assign tasks to your marketing colleagues and communicate deliverable status in the tool. Keep plans, notes, and calendars current.
• Performance: Measure and monitor partner marketing activities. Work with MOPs to track metrics that matter and assess the impact of partner marketing monthly/quarterly/annually.
• Market Research and Insights: Leverage Agiloft’s partners to stay informed about industry trends, competitor activities, and our customers – feed this information back to the broader Agiloft marketing organization.
• Other duties as assigned

Required Qualifications

• Minimum 6 + years of marketing experience in Partner Marketing, Field, Demand Gen, or Lead Gen at a B2B tech/SaaS company
• 3+ years of marketing experience working within a B2B a partner ecosystem (MSPs, ISVs, VARs, etc.) leveraging partners to expand reach, deliver qualified leads, increase buyer engagement and pipeline
• Proven success in executing partner campaigns and programs with measurable ROI metrics.
• Professional presence with the ability to build strong relationships with internal and external stakeholders and partners.
• Self-driven with and ability to manage multiple projects and priorities effectively.
• Familiarity with marketing automation software, preferably HubSpot or Marketo.
• Basic understanding of CRM solution – preferably Salesforce.
• Excellent verbal and written communication skills.
• Data-driven with experience owning goals, measuring and reporting on performance

Preferred Qualifications

• Experience in the legal tech industry, knowledge of contract management and procurement processes