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Covideo's Margaret Henney and CDK's Jessica Hammonds to host session at #DDCE2026. Published: August 10, 2026 Ian McCafferty, Digital Dealer Margaret Henney, Vice President of Marketing and Video Strategist at Covideo and Jessica Hammonds, Sr, Product Marketer at CDK will be hosting an insightful session at Digital Dealer Conference & Expo 2026! The 20-minute talk is titled "Stop Checking the Box: The Small Fixes That Make or Break Engagement" and will take place at 10:40 AM on September 22 at the DealerTech Live Stage. AI and automation are transforming how dealerships engage with customers - but technology alone doesn't create better experiences. The dealers winning today are pairing smart tools with proven communication practices. Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results. About Margaret Henney. Margaret Henney is the Vice President of Marketing and Video Strategist at Covideo, the automotive industry's leading video messaging platform. With nearly 10 years at Covideo, she has helped shape the company's brand, go-to-market strategy, and dealer education efforts while working closely with dealerships to implement high-impact video strategies. A passionate advocate for humanizing the car buying process, Margaret believes video helps dealerships build trust, create transparency, and stand out in a crowded market. She is also the co-host of the Sales Unscripted Podcast, where she shares candid, practical insights on sales, marketing, and communication. Henney will also be hosting the session "AI + Authenticity: How Dealers are Balancing Intelligence with the Human Advantage AI should reduce friction - not remove the human element" on Wednesday, September 23 at 2:40 PM in room 330A. About Jessica Hammonds. Jessie is a Senior Product Marketer at CDK, responsible for assisting dealerships with the CDK Modern Retail portfolio, including CRM solutions that empower automotive retailers to address operational challenges, strengthen customer engagement, and accelerate business growth. Jessie manages critical dealership workflows that benefit from hybrid intelligence, including go-to-market strategies for CRM AIVA - CDK's Artificial Intelligence Virtual Assistant - as well as other emerging technologies. She has deep experience in event operations, having led CDK dealer event logistics nationwide, including CDK Connect and CDK's presence at NADA. Prior to joining CDK, Jessie was an account development representative and held marketing and social media roles across various organizations. Jessie earned her bachelor's degree in business administration and marketing at Dominican University. The Digital Dealer 2026 experience. #DDCE2026 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As Digital Dealer continue to cultivate an essential learning experience, Digital Dealer has also tweaked a few things for this year's show. Its 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don't have to choose between which insights you value the most. Last year's 90-minute workshops have been slimmed down as attendees can now get hands-on experience in its 60-Minute Learning Labs as well as deeper knowledge in its 45-minute sessions. With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high-quality leads. It isn't just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception. Secure your pass now to lock in the best rates and guarantee access to: * Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing. * Innovative Solutions: Dynamic tools on the show floor to help optimize operations. * Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability. Posted In: News

10 reasons dealers and OEMs should visit Spiffy at NADA2026. NADA2026 is the premier event for dealership innovation, and it's built around one central truth: dealers arrive with a clear agenda. According to NADA's 2025 attendee analysis, the top ten product and technology categories they're actively shopping for include DMS integrations, BDC tools, fixed ops solutions, marketing automation, and more. These aren't abstract trends - they're a roadmap of what dealership leaders are prioritizing to drive efficiency, profitability, and customer experience. At Spiffy, Get Spiffy, Inc. see powerful parallels between those priorities and the mobile service ecosystem. With over a decade of experience operating its own mobile service business and completing more than 4 million services, Spiffy has transformed that real-world expertise into software, vans, and devices designed to help dealerships go mobile. In this blog, Get Spiffy, Inc.'ll explore NADA's top 10 products and technologies attendees are looking for, and show how Spiffy aligns with every one of them to help dealers and OEMs drive growth, streamline operations, and deliver service anywhere. 1. DMS and CRM Solutions Dealers shouldn't have to juggle disconnected systems or waste time on redundant tasks. Spiffy's software integrates directly with the platforms your team already uses, including Reynolds and Reynolds, CDK, Tekion, and DealerTrack to sync service data, streamline communication, and reduce advisor workload. This eliminates manual entry and improves accuracy and compliance - both crucial as dealerships focus on operational excellence and ROI heading into 2026. 2. BDC Products Your dealership's BDC thrives on efficiency, and Spiffy's Mobile 360(TM) Platform gives your team a command center for mobile service lead generation and scheduling. * Automated Scheduling, Dispatching and Routing: Assign jobs instantly and optimize technician routes in real time. * Recall Outreach: Send targeted, mobile-focused safety recall campaigns directly from the platform. * Service and MPI History: Use historic service and inspection data to proactively improve service add-on opportunities. * Digital Customer Experience: A modern booking flow with real-time updates to keep customers informed at every step. With these tools, BDC teams can work more efficiently to deliver the seamless customer experience that drives higher satisfaction, retention, and revenue. 3. Fixed Ops Mobile service isn't a fad; it's the next era of fixed ops. Spiffy's software and van upfit solutions allow your dealership to expand service capacity by turning every van into a fully equipped mobile bay, allowing your team to complete more jobs without expanding facilities. Once technicians are in the field, Spiffy's tools help them work more efficiently. Route optimization reduces drive time and increases daily job count, while standardized worksteps through the technician app ensure consistency and quality across every service. And with devices like Easy Tread(TM) and Easy Flow(TM) accelerating tire inspections and fluid servicing, technicians are able to complete each job with precision and consistency, elevating both productivity and customer satisfaction. 4. Marketing and Advertising Dealers are prioritizing targeted, high-ROI marketing, and Spiffy's built-in marketing tools give teams a measurable way to reach the right customers, drive retention, and capture new mobile service revenue. To support that goal, Native Marketing helps teams segment audiences by customer data, service history, and location - turning broad outreach into relevant, timely, and impactful communication. * Personalized Offers: Tailor promotions with customer data and service history. * Geotargeting: Deliver localized campaigns by zip code. * Analytics: Track campaign performance and engagement. * Automated Transactional Messaging: Send timely reminders, confirmations, and follow-up messages without manual effort. * Mass Messaging: Send text and email campaigns directly from the platform. Together, these features create a targeted, data-driven marketing engine that helps dealers maximize ROI and turn outreach into booked mobile service appointments. 5. Lead Generation Recall work is one of the strongest lead-generation channels for mobile service, and Spiffy's Recall Capture(TM) platform helps dealers unlock it at scale. Using a proprietary VIN prioritization engine, Recall Capture identifies recall opportunities and automates digital outreach to convert them into appointments. Dealers are already seeing meaningful results. In its upcoming Recall Capture case study, Chalmers Ford generated 308 recall appointments from 2,129 targeted VINs, with over one-third of those appointments booked online through self-scheduling. Easy Tread adds another layer of lead generation by turning every mobile visit into a tire sales opportunity. The device scans all four tires in 30 seconds and delivers a clear, visual report that helps customers understand their current tread condition. Dealers leveraging Easy Tread have doubled their tire sales within 60 days, as the device's clear visual reporting builds trust and drives higher approval rates. Lastly, mobile service doesn't just meet customer demand; it creates new opportunities. Wrapped service vans act as mobile billboards, putting your brand in front of thousands of potential customers on every route and generating organic interest in your service offerings. 6. Leadership and Management Technology alone doesn't drive mobile service success - leadership does. With over a decade of mobile service experience and more than 4 million services completed in its own fleet, Spiffy brings real-world operational expertise directly to dealership teams. Get Spiffy, Inc. go beyond software to equip managers with the tools, training, and playbooks needed to run mobile service as a high-performing business unit. Its hands-on consulting covers everything from technician onboarding and advisor workflows to performance metrics and profitability measurement. With Spiffy, dealership leaders gain the operational clarity and confidence needed to launch, manage, and scale mobile service programs with consistency and precision. 7. Auto OEMs Spiffy is proud to support various OEM mobile service initiatives across the country. Its technology and expertise power some of the most successful dealership operations nationwide, including Ford, Hyundai, Stellantis, and more. Bozard Ford Lincoln is one of the largest Ford mobile service operations in the country, with 46 vans and 43 technicians. Their team uses Spiffy's scheduling, routing, and communication tools to manage high-volume operations with efficiency and precision - delivering thousands of mobile services each month while maintaining the dealership's reputation for exceptional customer care. San Marcos CDJR turned mobile service into a fast-growing profit center with the help of Spiffy's Mobile 360 platform. In just 11 months, they built a retail mobile service operation with a $500K run rate, generating $39K in monthly revenue and $26K in monthly gross profit. Whether supporting multi-van operations or helping dealers get started, its platform enables consistent, branded customer experiences and proven results across every level of the OEM ecosystem. 8. Management and Operations Operational efficiency is at the heart of mobile success, and Spiffy's Mobile 360(TM) platform is built to deliver it. The system standardizes workflows across every service, optimizes routes in real time, and connects field teams with the service department for full accountability. From job assignments to on-site updates and performance reporting, Mobile 360 gives managers complete visibility into operations and ensures every mobile service visit is executed consistently and efficiently. 9. Vehicle Inventory Spiffy's odor elimination devices, including Smart Tumbler(TM) and NuVinAir, help dealerships maintain a front-line-ready inventory by eliminating odors, refreshing interiors, and ensuring every vehicle presents cleanly the moment a customer steps inside. These fast, on-the-spot treatments keep inventory consistent and sale-ready. With mobile PDI and detailing, technicians can service vehicles directly on the lot without disrupting shop capacity or slowing down the sales process. This keeps inventory moving smoothly through reconditioning and ensures every vehicle stays front-line ready. 10. Used Vehicles Mobile service brings your team straight to customers' driveways, and with that comes opportunity. Every visit is a chance to strengthen relationships and identify potential trade-ins or purchases. Mobile service doesn't just increase retention; it opens new channels for used car acquisition and customer lifetime value. In addition to creating new sales opportunities, mobile service also accelerates used vehicle readiness. Spiffy's Recall Capture software identifies recall work suited for mobile repair, allowing teams to complete required fixes quickly and shorten "time to retail." Combined with field-ready tools like Smart Tumbler and Easy Tread, dealerships can move vehicles through reconditioning faster, boost gross profit, and get used inventory front-line ready sooner. See the Future of Mobile Fixed Ops at NADA 2026 The next wave of dealership innovation isn't happening in the showroom - it's happening in the driveway. At NADA2026, Spiffy is showcasing how its full-stack mobile service platform connects software, service, and strategy to help dealers transform fixed ops, empower their teams, and meet customers where they are. Visit Spiffy at Booth #6619N to see the future of mobile service in action and discover how Spiffy can help your dealership deliver exceptional mobile service experiences that keep customers coming back. Kelli is Spiffy's Social Media Manager & Graphic Designer. Outside of the office she enjoys reading, painting, and hiking. Find me on: