Director – TV Strategy & Performance

At ALSAC you do more than make a living; you make a difference.

Job Description

TheDirector of TV Strategy & Performanceis a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—includingLinear TV, Connected TV (CTV), and Over-the-Top (OTT)platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.

Key Responsibilities

1. Channel Strategy & Planning

• Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
• Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams.
• Identify strategic opportunities, business risks, and optimization levers across the media funnel.

2. Activation Oversight

• Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market.
• Implement and evolve best practices in bidding, budget management, ad operations, and reporting.

3. Performance Management

• Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
• Define and manage KPIs and investment scenarios aligned with strategic objectives.

4. Experimentation & Innovation

• Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements.
• Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.

5. Cross-Functional Collaboration

• Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals.

6. Vendor & Agency Management

• Lead relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence.

7. Team Leadership

• Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance.
• Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training.

Qualifications & Experience

• Bachelor’s degree in business administration, Finance, Mathematics, Marketing, or a related analytical field.
• 8+ years of experience in TV planning and buying, including Linear TV and CTV.
• Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV.
• Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development.
• Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen).
• Experience with media mix modeling and attribution in multi-channel environments.
• Exceptional storytelling and analytical skills with the ability to synthesize complex data into actionable insights.

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Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer. 

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities.  All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.