Product Marketing Manager

About the Role

Fivetran is the one platform for moving the world’s data from every source to every destination to power every innovation.

We are looking for a dynamic and versatile Product Marketing Manager to join our Product + Portfolio Marketing team and support a variety of strategic projects and product areas across Fivetran. This role will ensure our marketing efforts align with customer needs, market trends, and the evolving data and analytics industry. As part of the Product Marketing team, you will help drive product growth and marketing success through go-to-market (GTM) launches, compelling content, demand generation support, sales enablement support, and more. You’ll work closely with Product, Sales, Enablement, Demand Generation, Partner Marketing, Design and more teams to showcase Fivetran’s capabilities around a variety of different product areas and use cases, to appeal to our key personas: data engineers and architects, and data leaders like CDOs, CIOs, and other relevant titles. This role is perfect for someone who thrives in a fast-paced environment and is passionate about helping customers leverage the power of data.

This is a full-time position based out of our Oakland, CA or Denver, CO offices. This role is hybrid with 2 days per week in our Denver office.

What You’ll Do

• Messaging and content creation: Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials that clearly communicates Fivetran’s value. Write and edit product launch materials, ensuring messaging resonates with both technical and non-technical audiences. Support Content team on developing product thought leadership and educational efforts with content for channels like our webpages, social accounts, and speaking engagements.
• GTM strategy & execution: Develop/support the development of and execute comprehensive go-to-market plans for new product launches, ensuring we hit our product adoption and marketing pipeline goals. Ensure alignment with stakeholders across Marketing, Sales, Product, Enablement so that everyone is effectively executing against the launch timeline. 
• Customer and market insights: Lead/support research efforts on market trends, customer needs, and product capabilities to refine product positioning and messaging. Work closely with Product and Field Sales teams to understand features and use cases. Incorporate findings into content like case studies, pitch decks, and sales enablement. Analyze product launch and campaign performance and do research to shape go-to-market strategies.
• Cross-functional product support: Partner closely with Product Managers to understand product features, roadmap, and target use cases, translating technical details into clear and compelling marketing messages.
• Cross-functional campaign support: Work closely with Demand Generation, Regional Marketing, and Account-Based Marketing to develop the strategy behind individual marketing campaigns and events and ensure alignment with business goals and PMM research. Collaborate with Partner Marketing to drive impactful co-marketing initiatives with tech partners like webinars, hands-on labs, and event content.
• Cross-functional sales enablement support: Support sellers and sales enablement with enablement content to help position and sell Fivetran effectively. 
• Project management excellence: Develop and manage quarterly marketing plans, defining goals, timelines, and key deliverables. Lead/support GTM activities for product launches, ensuring effective communication and execution. Track and analyze campaign performance, refining strategies based on results. Regardless of the stakeholder, proactively communicate key milestones and deliverables across teams to ensure seamless execution.

Skills We’re Looking For

• 2+ years of experience in product marketing, technical marketing, or a related field.
• 2+ years of experience in data and analytics, or B2B SaaS. 
• Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends is desired. 
• Strong written and verbal communication skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging for diverse audiences. 
• Content & messaging creation expertise: Strong writing, editing, and storytelling skills with the ability to translate technical concepts for different audiences.
• Highly-organized with an excellent project management track record: Ability to juggle multiple priorities and execute marketing campaigns with clear deliverables and timelines.
• Experience working with multiple different teams: Experience working with Product, Sales, Marketing and other teams to execute initiatives and work effectively.
• A customer-centric approach to marketing: A deep understanding of customer needs and a passion for delivering exceptional customer experiences.

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