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Marketing Manager
Confirmed live in the last 24 hours
Los Angeles, CA, USA
Experience Level
Desired Skills
Branding/Brand Strategy
  • 5+ years of experience in brand marketing, consumer marketing, retail marketing, and/or related experience in digital marketing
  • Experience developing, strategizing, and executing content/campaigns from conception to delivery
  • Effective leadership skills, experience with developing/onboarding a growing team and compelling others to drive results with accountability and support
  • Strong knowledge of brand strategy and product launch lifecycle management
  • Experience working with/briefing creative teams for high-volume deliverables
  • Strong cross-functional team collaboration skills
  • Strong verbal, writing, and presentation communication skills
  • Passion for creating best-in-class customer experiences at the retail/experiential level
  • Self-motivated and highly organized to manage multiple projects within a team and with cross-functional partners
  • Strong problem-solving skills and comfort in navigating ambiguous situations
  • Flexible and quick to adapt to changing priorities
  • This position requires traveling 10-15% of the time
  • Oversee and manage the Marketing team's daily cross-functional campaign operations, including but not limited to email/SMS, social media management, e-commerce, CRM/loyalty, paid media, partnerships, third party listings, and OOH advertising
  • Collaborate with C-Suite and cross-functional partners to define and provide strategic perspective on marketing executions across all markets
  • Creative strategic development and execution of marketing campaigns from a content/storytelling, brand, and promotional/sales perspective
  • Oversee multi-channel marketing calendar planning and strategy to ensure team delivers revenue goals while also reinforcing MedMen brand positioning
  • Identify key missed opportunities to propose strategies to test and win new customers and drive foot traffic to retail doors
  • Help define the identification and curation of online to offline journeys for consumers within the network with cross-functional partners
  • Oversee, manage, and support CRM/email marketing strategy and loyalty initiatives in collaboration with Digital/CRM Manager
  • Manage and streamline new process development for a growing team
  • Oversee and execute the submission of creative briefs in collaboration with Creative/Design to deliver assets and campaign materials
  • Cross-functionally support brand and consumer research and insights, monitoring culture, consumer, market, and category trends and competitors
  • Audit, analyze, and improve overall third party listing strategy on Weedmaps, Leafly, Google, and Yelp, identifying key opportunities for growth and maximized ROI
  • Oversee the Marketing team's e-commerce support executions, including light CMS update support (ex: web banners) and SEO
  • Support the management of agencies and vendors cross-collaboratively with the Marketing team
  • Forecast, prepare, and manage marketing financial objectives and budgets
  • Work closely with key Marketing team members to strategize and execute social media marketing initiatives and partnership opportunities
  • Help foster a strong, supportive team culture, both internally, and externally with brand partners, vendors, and agencies
  • Supervises staff, including hiring, scheduling and assigning work, reviewing performance, and recommends salary increases, promotions, transfers, demotions, or terminations

1,001-5,000 employees

Cannabis dispernsaries and delivery service
Company Overview
MedMen's mission is o provide high-quality cannabis to all through an unparalleled experience, education, and transparency.