INACTIVE
Full-Time
Marketing Manager
Cannabis dispernsaries and delivery service
Consumer Goods
Senior
Los Angeles, CA, USA
Required Skills
Sales
Communications
Management
Branding/Brand Strategy
SEO
Marketing
Requirements
- 5+ years of experience in brand marketing, consumer marketing, retail marketing, and/or related experience in digital marketing
- Experience developing, strategizing, and executing content/campaigns from conception to delivery
- Effective leadership skills, experience with developing/onboarding a growing team and compelling others to drive results with accountability and support
- Strong knowledge of brand strategy and product launch lifecycle management
- Experience working with/briefing creative teams for high-volume deliverables
- Strong cross-functional team collaboration skills
- Strong verbal, writing, and presentation communication skills
- Passion for creating best-in-class customer experiences at the retail/experiential level
- Self-motivated and highly organized to manage multiple projects within a team and with cross-functional partners
- Strong problem-solving skills and comfort in navigating ambiguous situations
- Flexible and quick to adapt to changing priorities
- This position requires traveling 10-15% of the time
Responsibilities
- Oversee and manage the Marketing team's daily cross-functional campaign operations, including but not limited to email/SMS, social media management, e-commerce, CRM/loyalty, paid media, partnerships, third party listings, and OOH advertising
- Collaborate with C-Suite and cross-functional partners to define and provide strategic perspective on marketing executions across all markets
- Creative strategic development and execution of marketing campaigns from a content/storytelling, brand, and promotional/sales perspective
- Oversee multi-channel marketing calendar planning and strategy to ensure team delivers revenue goals while also reinforcing MedMen brand positioning
- Identify key missed opportunities to propose strategies to test and win new customers and drive foot traffic to retail doors
- Help define the identification and curation of online to offline journeys for consumers within the network with cross-functional partners
- Oversee, manage, and support CRM/email marketing strategy and loyalty initiatives in collaboration with Digital/CRM Manager
- Manage and streamline new process development for a growing team
- Oversee and execute the submission of creative briefs in collaboration with Creative/Design to deliver assets and campaign materials
- Cross-functionally support brand and consumer research and insights, monitoring culture, consumer, market, and category trends and competitors
- Audit, analyze, and improve overall third party listing strategy on Weedmaps, Leafly, Google, and Yelp, identifying key opportunities for growth and maximized ROI
- Oversee the Marketing team's e-commerce support executions, including light CMS update support (ex: web banners) and SEO
- Support the management of agencies and vendors cross-collaboratively with the Marketing team
- Forecast, prepare, and manage marketing financial objectives and budgets
- Work closely with key Marketing team members to strategize and execute social media marketing initiatives and partnership opportunities
- Help foster a strong, supportive team culture, both internally, and externally with brand partners, vendors, and agencies
- Supervises staff, including hiring, scheduling and assigning work, reviewing performance, and recommends salary increases, promotions, transfers, demotions, or terminations
MedMen's mission is o provide high-quality cannabis to all through an unparalleled experience, education, and transparency.
Company Stage
IPO
Total Funding
$499M
Headquarters
Culver City, California
Founded
2010
Growth & Insights
Headcount
6 month growth
↓ -12%1 year growth
↓ -13%2 year growth
↓ -30%INACTIVE