Growth Operations Specialist

Key Responsibilities

• Content Creation & Growth Campaigns:
• Develop and implement growth marketing content strategies tailored to Dora Vota and associated protocols like MACI, aMACI, and Mailbox.
• Create engaging, viral, and meme-driven content to drive user engagement and brand awareness across social media platforms (Twitter, Telegram, Reddit, etc.).
• Design and execute on-chain campaigns to boost user acquisition, retention, and community engagement.
• Build and document Standard Operating Procedures (SOPs) for content creation, campaign execution, and optimization.


• Campaign Strategy & Execution:
• Collaborate with the BD team to conceptualize, launch, and manage campaigns and partnership events that align with Dora Vota’s growth objectives.
• Track and measure campaign performance, analyze metrics, and implement optimization strategies to maximize campaign effectiveness.
• Coordinate cross-functional teams to ensure smooth execution of marketing initiatives, ensuring alignment with broader organizational goals.


• Growth Operations & Metrics Tracking:
• Monitor and analyze growth-related data, providing actionable insights to improve campaigns and optimize user growth.
• Lead the execution of on-chain and off-chain campaigns to acquire new users, build brand recognition, and support Dora Vota’s ecosystem.
• Regularly report on campaign progress, performance metrics, and growth KPIs to senior management.


• Collaborate & Coordinate Across Teams:
• Work closely with internal teams (marketing, product, BD) and external partners to achieve growth objectives.
• Support and amplify DoraHacks use cases and applications on Dora Vota by driving targeted campaigns and engagement strategies.
• Manage and track resources for growth initiatives to ensure timely execution and the achievement of growth targets.


• Adaptability & Flexibility:
• Be prepared for an ever-evolving workload, with the flexibility to pivot quickly as growth opportunities arise.
• Willingness to work intensively and efficiently to meet ambitious growth goals in a fast-paced environment.
• Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve growth strategies.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
Experience:
• Proven experience in growth marketing, social media management, or a similar role (2+ years preferred).
• Hands-on experience with social media platforms and meme culture.
• Experience in designing and executing growth campaigns, both on-chain and off-chain, is highly desirable.
• Familiarity with Dora Vota, MACI, aMACI, or similar blockchain protocols is a plus.
• Strong understanding of metrics-driven marketing and data analysis.


Skills:
• Strong written and verbal communication skills (fluency in Mandarin is a significant advantage).
• Creative and innovative mindset with the ability to design compelling content and campaigns.
• Proficient in social media tools and marketing platforms (e.g., Twitter, Telegram, Discord, Reddit, and other crypto-centric platforms).
• Knowledge of blockchain technologies and decentralized protocols is a plus.
• Strong project management skills and the ability to coordinate across various teams.


Personal Qualities:
• Strong problem-solving ability, attention to detail, and ability to think critically.
• High energy, proactive, and motivated to meet and exceed growth targets.
• Comfortable in a rapidly changing, high-intensity environment and able to handle multiple tasks simultaneously.