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Full-Time

Vice President

VP, Marketing

Confirmed live in the last 24 hours

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Senior, Expert

London, UK

Hybrid role requiring three days in the office.

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Senior Leadership experience in media, publishing, or a subscription-based business
  • Ability to work across multiple brands & customer segments
  • Experience in both US and UK markets
  • Experience in implementing new technologies & practices to drive results
Responsibilities
  • oversee all Marketing and PR functions
  • drive cohesive strategies that enhance brand positioning, grow consumer and trade engagement, drive subscription growth and deliver against financial goals
  • control an eight-figure budget
  • lead and inspire a global marketing team
  • Define, Build and maintain distinctive, differentiated brand propositions for Future and its portfolio of brands, ensuring messaging resonates with target audiences
  • Develop strong relationships across Future and its agencies to ensure plans are well communicated, executed and measured
  • Regularly present marketing performance, insights, and recommendations to the executive team, ensuring marketing’s contribution to overall business performance
  • Lead, mentor, and grow a marketing organization across multiple regions and functions, fostering a culture of collaboration and continuous improvement
  • Be a catalyst for creativity and innovation across teams

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions to magazines and digital content, e-commerce, and affiliate marketing. This diverse approach allows Future Publishing to attract advertisers targeting specific demographics while also providing a steady income from subscriptions and product sales. What sets Future Publishing apart from its competitors is its commitment to making a positive societal impact and fostering sustainable growth, alongside a strong focus on collaboration and open communication within its team. The company's goal is to serve its audiences, partners, and communities effectively while delivering valuable content that meets their needs.

Company Stage

Series C

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

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Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.

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