Senior Vice President Commercial Data

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Role Summary

The SVP Data, Insights & Analytics is responsible for ensuring strategy is grounded in rigorous, objective data and translated into clear, actionable decisions. This leader serves as a strategic partner to Commercial executive leadership, owning the end-to-end process of turning market, customer, and portfolio intelligence into prioritized actions, resource allocation decisions, and measurable outcomes.

This role is not a traditional reporting or request-driven analytics function. Instead, it operates as a decision engine, proactively framing choices, delivering clear recommendations, and enabling leadership to make faster, more confident strategic and operational decisions.

Key Responsibilities

Strategic Decision Support & Recommendation Ownership

• Frame critical business questions as structured decision problems (options, trade-offs, risks, and upside)

• Lead development of clear, actionable recommendations across key topics such as:

  • Market selection and expansion

  • Customer segmentation and targeting

  • Coverage and staffing models

  • Capital and resource allocation

• Serve as a thought partner to Commercial executive leadership on both strategy formulation and execution

• Drive decision clarity and alignment across leadership teams

Market, Customer Segment & Competitive Intelligence

• Lead market sizing, segmentation, and prioritization using internal and third-party data sources

• Identify where the bank can competitively win, and where it should not compete

• Deliver actionable insights on customer needs, behaviors, and profitability drivers

• Translate market intelligence into clear go-to-market implications, including:

  • Coverage model design

  • Industry/vertical focus

  • Investment priorities

Portfolio & Growth Driver Analytics

• Analyze portfolio performance to identify true drivers of growth, profitability, and client primacy

• Develop scenario-based analyses outlining requirements to achieve strategic outcomes (e.g., staffing changes, pricing adjustments, product expansion)

• Support strategic planning, budgeting, and capital allocation with rigorous, data-backed trade-off analysis

• Identify and quantify opportunities for profitable growth and optimization

Strategy Execution & Performance Enablement

• Translate strategic priorities into measurable outcomes, KPIs, and scorecards

• Establish a consistent leadership cadence linking:

  • Strategy

  • Decision-making

  • Performance tracking

• Ensure metrics reflect strategic intent, avoiding disconnected or purely operational reporting

• Monitor performance against strategic goals and recommend course corrections

Governance, Standards & Operating Model

• Define and govern core Commercial strategy metrics, assumptions, and definitions

• Establish a scalable operating model that prioritizes decision-oriented work over ad hoc reporting

• Set clear intake guardrails and prioritization frameworks

• Partner cross-functionally (Finance, Marketing, Credit, Treasury, Operations) to drive alignment, data integrity, and adoption

• Build organizational capability around data-driven decision-making

Leadership & Team Responsibilities

• Build, lead, and develop a high-performing team spanning strategy, analytics, and insights

• Foster a culture of intellectual rigor, accountability, and proactive problem solving

• Elevate the role of data and insights as a core strategic asset across Commercial Banking

• Influence senior stakeholders and drive alignment across complex, matrixed environments

Qualifications

• 12+ years of experience in strategy, analytics, consulting, or financial services, with significant leadership experience

• Proven track record of translating data and analysis into business decisions and measurable outcomes

• Deep expertise in Commercial Banking, including portfolio dynamics, client segmentation, and growth strategy (preferred)

• Strong executive presence with the ability to influence senior leaders and drive alignment

• Exceptional problem structuring, critical thinking, and communication skills

• Experience leading cross-functional initiatives and operating in complex organizational environments

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.