Director – Field Marketing
Posted on 3/5/2024
INACTIVE
Twilio

5,001-10,000 employees

Customer engagement platform & developer of communications APIs
Company Overview
Twilio's mission is to fuel the future of communications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry to reinvent how companies engage with their customers.
Data & Analytics

Company Stage

N/A

Total Funding

$768.1M

Founded

2008

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-11%

2 year growth

-18%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Tableau
Marketing
Looker
Data Analysis
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Proven marketing leadership experience in a business to business (B2B) environment in the cloud, SaaS, or enterprise software (within CPaaS or contact center technology a plus).
  • 10+years field marketing experience and demonstrated success in a successful SaaS marketing team within a global matrixed organization.
  • Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales, SDR and Product Marketing leadership.
  • At least 2 years of experience focused on account based marketing (ABM) including building strategy, managing media, sales/marketing alignment, and working with ABM relevant software & analytics.
  • Experience in building and running campaigns with partners (ISV & SI partners).
  • Experience with content development efforts Self-starting, enthusiastic individual who is willing to take innovative approaches and responsibly for outcomes.
  • Accountable with a sense of urgency and bias for action, and capable of leading teams by influence.
  • Strong analytical skill set to identify insights and optimize execution of campaigns/programs.
  • Exceptional communication skills, both verbal and written, across all levels of the organization.
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once.
  • Fluency in English; any other European language (e.g. French, German, Spanish) is an advantage.
  • Familiarity with data handling (SFDC, Looker, Tableau, Excel knowledge is required).
Responsibilities
  • Lead and inspire a team of regional field marketers, programs and event specialists and form part of the regional marketing leadership team.
  • Spearhead account based marketing and executive programs that are aligned with go-to-market goals.
  • Own all execution / operational results and deliver on Demand Generation pipeline & ACV goals.
  • Build strong cross-functional alignment to drive success with field sales, SDRs, customers success, partner and services teams.
  • Take responsibility for regional events, from concept and audience targeting to execution, including tradeshows, Twilio’s participation at third-party events, virtual event programs and corporate hospitality.
  • Track data and insights around customer acquisition, upsell, cross-sell and retention establishing a clear ROI across all programs & tactics.
  • Deep dive into metrics to identify root cause, determine improvements, and follow through with action-oriented insights.
  • Translate recommendations to results by executing on action plans and program managing as needed to deliver improvements to senior leadership.
  • Effectively manage and account for your annual marketing budget.