The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us!

Our Summer 2023 Trailhead Cohort commences June 5, 2023.

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized. 

As an Associate Search Strategist, you will understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You will build your skills in search engine optimization, contribute to effective content and web strategies and drive results for the world-class brands we work with. 

You are data-driven and detail-oriented, and you bring analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You assist the SEO team to elevate marketing campaigns and user experiences with strategic search data research and content recommendations, and you’re a team player who can work across disciplines to help build understanding of search initiatives.

 You Will

• Assist in the development, execution, and optimization of SEO strategies.
•  Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities.
• Perform keyword research and on-page/off-page optimizations to improve brand visibility.
• Manage basic copy and content recommendations based on search insights, including SEO basics, keyword placement and use of FAQs.
• Assist in SEO audits and competitive analysis.
• Assist in basic technical SEO audits and gathering technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more.
• Convey SEO concepts in a concise, meaningful, and easy-to-understand manner.
• Gather data to help track and report on SEO performance.
• Communicate with SEO team and management on project developments, timelines, and results
• Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices.
• Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more.
• Support SEO team in developing reports, strategies, and presentations.
• Knowledge of recent algorithm updates, search ranking factors, and industry best practices.

You Have

• 0-2 years of digital and content SEO experience.
• A basic understanding of keyword research tools and process.
• Content strategy skills, ideally with experience in content creation, blog strategy, etc.
• Strong analytical skills, and ability to pull and analyze data.
• Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects.
• The basic understanding of factors that improve search rankings and drive increased search traffic and visibility.
• Basic presentation skills, developing ability to tailor messages to audiences, communicate complex SEO topics simply, and deliver actionable insights and analyses
• Familiar with web analytics tools such as Google Analytics and Google Data Studio.
• Familiar with SEO tools for crawling and keyword research.
• Passion for staying current in a rapidly evolving digital environment.
• Familiar managing paid search, PPC, or SEM campaigns ideal, but not required.

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we’d like to establish the expectation that you plan to work from an office 3 days per week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM.  We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly. 

If you have questions, you can email: [email protected].