Simplify Logo

Full-Time

Product Marketing Manager

Updated on 7/22/2024

Upgrade

Upgrade

1,001-5,000 employees

Provides personal loans and credit cards

Data & Analytics
Fintech
Financial Services

Compensation Overview

$140k - $150kAnnually

+ Equity

Senior

San Francisco, CA, USA + 1 more

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Tableau
Salesforce
Marketing
Data Analysis
Requirements
  • 3-5 years of experience in B2B and B2C in product marketing or adjacent experience
  • Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders
  • Strong skills in developing messaging hierarchy, effective content strategy, and exceptional copywriting abilities
  • Comfortable building new processes and tools from scratch based on business needs
  • Ability to thrive in a fast-paced work environment
  • Proficiency in using marketing analytics tools such as Heap, Salesforce, and Tableau to identify data-driven action points
Responsibilities
  • Define and execute go-to-market strategies for feature launches of Home Improvement loans
  • Develop compelling positioning and messaging for new features and experiences to drive adoption and engagement
  • Own transactional and lifecycle communication strategy for B2B and B2C customers
  • Generate high-quality content for B2C and B2B customers including sales materials, customer-facing content, and lifecycle marketing campaigns
  • Track platform performance, collaborate with Product and Sales teams to optimize, and analyze customer feedback to identify trends and product gaps

Upgrade, Inc. specializes in providing personal financial products, including personal loans, credit cards, and a rewards checking account that features cash back rewards and no fees. With its renowned Upgrade Card, recognized as the fastest growing credit card in America by the Nilson Report for two consecutive years, the company harnesses advanced technology to enhance user financial experiences. This focus on technological advancement and recognition in the financial industry positions it as a leading employer for those interested in contributing to the innovative world of financial services and technology.

Company Stage

Series E

Total Funding

$357.2M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

21%

1 year growth

32%

2 year growth

56%