Simplify Logo

Full-Time

Work Marketing Lead

Gde

Posted on 8/13/2024

Logitech

Logitech

5,001-10,000 employees

Designs and sells computer peripherals and accessories

Hardware
Consumer Software

Compensation Overview

$69.1k - $143.1kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Google Analytics
Requirements
  • Experience in marketing, with a focus on consumer electronics or technology products.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong project management skills and the ability to manage multiple priorities.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, email marketing software, social media management tools).
  • Ability to analyze data and derive actionable insights.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Strong interpersonal skills and the ability to work effectively in a team-oriented environment
Responsibilities
  • Develop and execute comprehensive marketing plans for the Personal Workspace Group.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.
  • Identify market trends and opportunities to drive product awareness and sales growth.
  • Plan, implement, and manage multi-channel marketing campaigns (digital, social media, email, etc.).
  • Lead the marketing efforts for new product launches within the Personal Workspace Group and B2B groups.
  • Oversee the creation and maintenance of product-related content for the DTX website in PWS and B2B groups.
  • Conduct market research and analyze customer data to inform marketing strategies.
  • Mentor and provide guidance to junior marketing team members.
  • Foster a collaborative and innovative team environment.

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through robust support and community engagement.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Jose, California

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • Logitech's continuous product innovation, such as the MX Ink stylus for Meta Quest headsets, keeps it at the forefront of technological advancements.
  • The company's strong global presence and established brand reputation provide job security and growth opportunities for employees.
  • Logitech's commitment to customer support and community engagement fosters a positive work environment and customer loyalty.

What critics are saying

  • The highly competitive market for computer peripherals means Logitech must constantly innovate to maintain its market position.
  • Dependence on consumer electronics sales can make the company vulnerable to economic downturns and shifts in consumer spending.

What makes Logitech unique

  • Logitech's long-standing reputation for innovation in computer peripherals, such as the infrared cordless mouse and thumb-operated trackball, sets it apart from newer competitors.
  • The company's strong emphasis on design and user experience ensures that their products are not only functional but also aesthetically pleasing and user-friendly.
  • Logitech's diverse product range, catering to individual consumers, businesses, and professional gamers, allows it to capture a wide market segment.

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

INACTIVE