Full-Time

Head of

Marketing Industrial IoT

KINEXON

KINEXON

201-500 employees

Translates physical operations into digital twins.

No salary listed

Munich, Germany

Hybrid

2-3 days on-site per week in Munich.

Category
Growth & Marketing (2)
,
Required Skills
Webflow
Hubspot
SEO
Salesforce
Hotjar
Marketing
Data Analysis
Google Analytics
Requirements
  • 7+ years experience in B2B digital marketing, demand generation, performance marketing, and/or marketing automation in tech/SaaS/enterprise environments ideally in manufacturing or logistics
  • Leadership experience managing and developing distributed teams in startup/scale-up settings, balancing strategy and execution
  • Proven track record leading global or multi-regional initiatives with measurable pipeline/revenue impact
  • Strong hands-on experience in performance channels (paid media, conversion rate optimization, lifecycle), marketing automation platforms (HubSpot preferred, Marketo/Pardot), and CRM (Salesforce)
  • Experience in webflow or similar website tools would be a plus
  • Deep expertise in marketing operations, attribution, reporting, data-driven optimization, and building scalable systems/processes
  • Analytical mindset with proven ability to use data/KPIs for decisions, insights, and recommendations to senior leadership
  • Experience with ABM strategies, events/webinars, content collaboration, product or partner marketing is a strong plus
  • Highly collaborative, with excellent stakeholder management, intercultural communication, and ability to lead distributed/cross-functional teams
  • Hands-on, execution-driven, comfortable in fast-paced, evolving environments, highlighting the different markets (EU & US)
  • Fluent in English; German is a strong plus
Responsibilities
  • Develop and execute global digital marketing and demand generation strategies aligned with business growth objectives in US and EU markets
  • Diversify marketing mix (earned, organic, paid) to increase buyer persona awareness, demand, and pipeline growth
  • Support global campaign planning, multi-channel execution, and performance outcomes (including pipeline contribution, conversion rates, CAC efficiency, channel ROI)
  • Oversee website growth, conversion rate optimization, SEO performance, and digital foundations (e.g., landing pages, forms, funnel optimization)
  • Plan and own global events/webinars strategy (flagship + partner-led) as a key pipeline lever
  • Partner closely with regional Sales, Marketing, Product, RevOps, and partners to drive revenue impact and alignment
  • Own and continuously optimize marketing automation strategy, tools, processes, and lead lifecycle programs
  • Drive continuous improvements to segmentation, personalization, lead scoring and qualification, and customer journey automation for improved lead generation and nurturing
  • Drive repeatable campaign-to-follow-up execution and reactivation plays
  • Explore and include AI marketing tools for greater operational efficiency
  • Own the marketing tech stack, integrations (e.g., HubSpot + Salesforce/CRM), tracking standards (UTMs) and tools (Hotjar, GA4, GTM, GSC, Semrush), governance, and data hygiene/lead management
  • Ensure attribution integrity, leadership-grade reporting (dashboards, weekly/monthly reviews, forecasting and quarterly OKRs), and visibility into marketing ROI
  • Manage global marketing budget end-to-end (planning, allocation, forecasting, re-allocation based on performance)
  • Drive operational excellence, process standardization, compliance basics, and scalability by using for example AI marketing tools
  • Lead, mentor, and develop a distributed high-performing digital marketing team across Germany and United States, fostering collaboration, accountability, and clear ownership boundaries
  • Ensure consistent global messaging, brand positioning, and campaign execution while enabling local market adaptations (especially US field execution)
  • Build and maintain a practical operating cadence: quarterly planning, monthly reviews, weekly rituals, prioritization, and cross-functional alignment
  • Own transition/stabilization of critical systems (attribution, reporting, workflows, lead hygiene) post any leadership changes
Desired Qualifications
  • HubSpot experience (preferred)
  • German language proficiency (strong plus)
  • Experience with ABM strategies, events/webinars, product or partner marketing as a strong plus
  • Experience in manufacturing or logistics environments is a plus
  • Experience with AI marketing tools is a plus

Kinexon turns physical operations into digital twins to help manufacturers, logistics, and sports teams optimize, automate, and monitor processes. Its wireless plug‑and‑play location system captures real‑time data from assets and people to create a digital representation of operations for better decision-making. Kinexon Industries serves plant and production managers in automotive, aerospace, intralogistics, and machinery with location‑based optimization, while Kinexon Sports & Media offers sports data analytics and player tracking to improve performance and prevent injuries. Revenue comes from selling digital solutions and services, including SAP Store offerings like Order Tracking and Process Management, with a goal of driving digital transformation and sustainability through actionable data.

Company Size

201-500

Company Stage

Series A

Total Funding

$146.5M

Headquarters

Munich, Germany

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • C5MI partnership on May 15, 2025 advances real-time automation via location intelligence.
  • ArchLynk extends SAP EWM collaboration for intelligent warehouse operations agility.
  • Carolina Handling alliance develops AGV/AMR solutions showcased at ProMat 2025.

What critics are saying

  • Continental acquisition strips AMR division, crippling Industries growth immediately.
  • NBA/NFL mandate Catapult GPS/IMU in 12 months, killing Sports revenue.
  • Zebra undercuts UWB with Wi-Fi RTLS, capturing BMW clients in 12-18 months.

What makes KINEXON unique

  • KINEXON OS creates digital twins using UWB, BLE, RFID, and GPS for multi-tech integration.
  • Vendor-agnostic AMR/AGV fleet management optimizes manufacturing and logistics operations.
  • Sports division delivers 500Hz sensor player tracking for precise performance analytics.

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Benefits

Paid Vacation

Parental Leave

Flexible Work Hours

Hybrid Work Options

Remote Work Options

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Growth & Insights and Company News

Headcount

6 month growth

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1 year growth

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readmagazine.com
May 22nd, 2025
ArchLynk & Kinexon Partner on SAP EWM & Automation Solution

ArchLynk, the leading SAP Supply Chain & Global Trade solution provider, has extended their strategic partnership with Kinexon, innovators in real-time location systems and mobile robot fleet management, to deliver a new standard in intelligent warehouse operations for business agility, leveraging SAP Extended Warehouse Management (EWM).

C5MI
May 15th, 2025
C5MI and KINEXON Launch Strategic Partnership to Advance Real-Time Automation in Operations

Jacksonville Beach, FL - May 15, 2025: C5MI, a premier IT and supply chain solutions leader, has announced a strategic partnership with KINEXON, a pioneering technology company specializing in real-time location intelligence and digital twin technologies.

Forkliftaction
Apr 9th, 2025
Carolina Handling partners with Kinexon

Charlotte-headquartered, integrated materials handling solutions provider Carolina Handling, has partnered with real-time tracking and automated operations provider Kinexon, to develop AGV and AMR fleet management solutions.

Robotics & Automation News
Apr 4th, 2025
Carolina Handling partners with Kinexon to develop autonomous mobile robots

Carolina Handling partners with Kinexon to develop autonomous mobile robots.

Carolina Handling
Mar 24th, 2025
Cutting-edge advancements in material handling on display at ProMat 2025

Carolina Handling has formed a partnership with Kinexon to provide its customers with an option for orchestrating automated fleets.